International Business: United States Edition - Tapa blanda

Introductory International Business courses with the need for a brief, accessible text. Lively, topical, and accessible, this text is written integrating culture early and often to enable students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read and learn. This approach has made International Business the fastest growing international business book available today.