Marketing of High-Technology Products and Innovations: United States Edition - Tapa blanda

"The highlights and comments from business executives and other sources were especially insightful." - Ashok Gupta, Ohio State University "Clearly the most effective academic book on the market for teaching marketing strategies that are unique to organizations that are substantially impacted by technology." - Jim Simpson, University of Alabama Huntsville "Path breaking, practical, and up-to-date. Squarely aimed at the engineer-marketer in the trenches." - Edward E. Rigdon, Georgia State University "Provides excellent examples and cases which illustrates concepts and theories in the text." - Raj Rakhra, University of Washington Business School "A very good book with a tremendous depth of reference." - Dan Maher, ACT Venture Capital

For upper-level undergraduate and graduate courses in High Tech Marketing and Innovation. This thoroughly updated text presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment. Ideal for undergraduate/graduate elective courses in Marketing of High-Tech Products, as well as 'technology centric' courses in Marketing Management, Business-to-Business Marketing and New Products.