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Sinopsis
Appropriate for MBA and upper-level undergraduate courses and executive education seminars on Brand Management, Brand Strategy, and Product Policy.
Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions ― and thus improving the long-term profitability of specific brand strategies. Finely-focused on “how-to” and “why” throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.
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Reseña del editor
Appropriate for MBA and upper-level undergraduate courses and executive education seminars on Brand Management, Brand Strategy, and Product Policy. Incorporating the latest thinking and developments from both academia and industry, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions - and thus improving the long-term profitability of specific brand strategies. Finely-focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 75 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Strategic Brand Management: Building, Measuring and Managing Brand Equity
Publicado por
Prentice Hall, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
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Librería: medimops, Berlin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00131201158-G
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Strategic Brand Management : Building , Measuring, and Managing Brand Equity
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Pearson Education, Limited, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Hardcover. Condición: Very Good. Strategic Brand Management: Building, Measuring, and Managing Brand Equity This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. del artículo: 7719-9780131201156
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Publicado por
Pearson 10/11/1997, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
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Librería: Bahamut Media, Reading, Reino Unido
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Publicado por
Prentice Hall, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Hardback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR001607685
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Publicado por
Prentice Hall, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
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Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
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Hardback. Condición: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Nº de ref. del artículo: GOR006648879
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Publicado por
Prentice Hall, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
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Librería: PAPER CAVALIER US, Brooklyn, NY, Estados Unidos de America
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Brand: Prentice Hall, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
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Librería: Buchpark, Trebbin, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: Gut. Zustand: Gut | Seiten: 784 | Sprache: Englisch | Produktart: Bücher. Nº de ref. del artículo: 41488320/203
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Publicado por
Prentice Hall, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
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Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
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Hardcover. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85. Nº de ref. del artículo: G0131201158I4N00
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Publicado por
Prentice Hall, 1997
ISBN 10: 0131201158
ISBN 13: 9780131201156
Antiguo o usado
Tapa dura
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85. Nº de ref. del artículo: G0131201158I4N01
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