What’s it like to work in marketing? What career paths are there? How do you get a foot in the door?
Clueless in Marketing Communications is the first book with all the answers for students, jobseekers and new recruits. Readers will discover how advertising works, how clients work with agencies and suppliers. Step behind the scenes and learn how marcom campaigns are created and implemented.
Pick up tips on how to make the most of your job interview, what you need to say and show, and how headhunters can help your career take off.
Clueless in Marketing Communications is the second book published in the Clueless series. The authors retain the same funky style of writing (the trademark of this series) and pedagogical format as that of Clueless in Advertising.
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This book will clear all your doubts on:
1. How ads are tested
2. Which ads work best
3. How to get your first job in marketing, advertising or public affairs
4. And more...
Once described as an "awards machine", Jim Aitchison has won over 600 advertising awards. He was creative director of The Ball Partnership, Singapore, and executive creative director of Batey Ads, Singapore.
Jim has judged The One Show, America’s leading awards show; and has judged the London International Advertising Awards for many years. He is a member of the most prestigious industry associations including Britain’s Design & Art Directors Association, the Australian Writers and Art Directors Association, the Type Directors Club of New York.
May Lwin is a distinguished academic with years of practical experience in advertising agency, Ogilvy & Mather Singapore.
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