iTV Handbook: Technologies and Standards (Prentice Hall Imsc Press Multimedia Series)

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9780131003125: iTV Handbook: Technologies and Standards (Prentice Hall Imsc Press Multimedia Series)
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Book by Schwalb Edward M

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Get ready to see TV in a whole new way the move away from analog TV to Digital TV is around the corner. By 2006 you will need a digital television set to see your favorite shows. As the transition begins, more and more interactivity features are deployed. Higher resolution yielding enhanced picture quality and sharpness are just a few of the benefits we can expect. While PCs are important, by now industry leaders realize that interactive TV is inherently different. Moving forward, the number of people involved in this new iTV related fields is likely to grow rapidly. That implies a growing need to create common language and understanding among executives, technical sales, engineers and consumers.This book presents key iTV issues, technology solutions and standards assembled from those technologies. Readers will gain an understanding of the various iTV concepts and the relationships between them. In addition to the general discussions, each chapter contains specific details so as to serve as a starting point for readers who want to become experts in a specific field. The iTV Handbook is a part of Prentice Hall PTR's IMSC Press Series, bringing the latest and most up-to-date multimedia standards to bookshelves -directly from the federally funded IMSC.

Contraportada:

  • Grasp the big picture of interactive TV—the enormously complex merging of digital TV and the Internet
  • Understand the workings of every area of the service
  • Know what it takes to assemble all the pieces into a usable program or service
Your essential guide to an exciting and complex technology

Interactive television (iTV)—an evolutionary merging of digital TV and the Internet—is set to take the world by storm! For consumers, iTV technology offers powerful new ways to interact with content providers and merchants. These include enjoying video on demand; participating in online shopping, banking, and gambling; and taking advantage of bonus multimedia features and controls added to news, sports, entertainment, and educational programming.

Organizations assembling the technologies and agents needed to deliver the content, though, find that providing iTV service is a monumental, multifaceted task. The sheer complexity also means that those proficient in one area of the service are often unfamiliar with the workings of other areas. iTV professionals seeking a better understanding of how it works and how it all fits together will find that iTV Handbook: Technologies and Standards, by topic authority Edward M. Schwalb, provides a welcome introduction to all the key issues, technology solutions, and standards surrounding the service. This book covers:

  • Issues concerning the most links in the iTV "food chain"—content authors, producers, distributors, broadcasters, cable system operators, receiver manufacturers, and viewers
  • Details of the hardware, software, technologies, protocols, and standards that define iTV
  • Graphics, audio, video, and asset-management formats used in iTV, as well as security considerations, the broadcast file system, and more

iTV Handbook: Technologies and Standards provides a thorough overview of the iTV service and shows how everything fits together—it's the ideal introductory reference for technical managers, technical sales people, engineers, executives, content authors, and consumers interested in iTV technologies.

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Edward M. Schwalb
Publicado por Prentice Hall (2003)
ISBN 10: 0131003127 ISBN 13: 9780131003125
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Descripción Prentice Hall, 2003. Paperback. Condición: New. 1. Nº de ref. del artículo: DADAX0131003127

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Edward M. Schwalb
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Descripción Pearson Education (US), United States, 2003. Hardback. Condición: New. Language: English. Brand new Book. Get ready to see TV in a whole new way the move away from analog TV to Digital TV is around the corner. By 2006 you will need a digital television set to see your favorite shows. As the transition begins, more and more interactivity features are deployed. Higher resolution yielding enhanced picture quality and sharpness are just a few of the benefits we can expect. While PCs are important, by now industry leaders realize that interactive TV is inherently different. Moving forward, the number of people involved in this new iTV related fields is likely to grow rapidly. That implies a growing need to create common language and understanding among executives, technical sales, engineers and consumers.This book presents key iTV issues, technology solutions and standards assembled from those technologies. Readers will gain an understanding of the various iTV concepts and the relationships between them. In addition to the general discussions, each chapter contains specific details so as to serve as a starting point for readers who want to become experts in a specific field. The iTV Handbook is a part of Prentice Hall PTR's IMSC Press Series, bringing the latest and most up-to-date multimedia standards to bookshelves -directly from the federally funded IMSC. Nº de ref. del artículo: APC9780131003125

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Edward M. Schwalb
Publicado por Pearson Education (US), United States (2003)
ISBN 10: 0131003127 ISBN 13: 9780131003125
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Descripción Pearson Education (US), United States, 2003. Hardback. Condición: New. Language: English . Brand New Book ***** Print on Demand *****.Get ready to see TV in a whole new way the move away from analog TV to Digital TV is around the corner. By 2006 you will need a digital television set to see your favorite shows. As the transition begins, more and more interactivity features are deployed. Higher resolution yielding enhanced picture quality and sharpness are just a few of the benefits we can expect. While PCs are important, by now industry leaders realize that interactive TV is inherently different. Moving forward, the number of people involved in this new iTV related fields is likely to grow rapidly. That implies a growing need to create common language and understanding among executives, technical sales, engineers and consumers.This book presents key iTV issues, technology solutions and standards assembled from those technologies. Readers will gain an understanding of the various iTV concepts and the relationships between them. In addition to the general discussions, each chapter contains specific details so as to serve as a starting point for readers who want to become experts in a specific field. The iTV Handbook is a part of Prentice Hall PTR s IMSC Press Series, bringing the latest and most up-to-date multimedia standards to bookshelves -directly from the federally funded IMSC. Nº de ref. del artículo: APC9780131003125

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Schwalb, Edward M.
Publicado por Prentice Hall (2003)
ISBN 10: 0131003127 ISBN 13: 9780131003125
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Descripción Prentice Hall, 2003. Paperback. Condición: Brand New. 1st edition. 752 pages. 9.25x7.25x1.00 inches. In Stock. Nº de ref. del artículo: x-0131003127

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Descripción Prentice Hall. Paperback. Condición: New. 752 pages. Dimensions: 9.4in. x 7.2in. x 0.9in.iTV Handbook: Technologies and Standards, by Edward M. Schwalb, provides an integrative overview of interactive TV (iTV), an enormously complex technology. Coverage includes most aspects of each link in the iTV service chain, plus details on hardware, software, technologies, file and asset-management formats, protocols, standards, security considerations, the broadcast file system, and more. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Nº de ref. del artículo: 9780131003125

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Edward M. Schwalb
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Descripción Prentice Hall, 2003. Paperback. Condición: New. 1. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Nº de ref. del artículo: 0131003127n

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