Business Marketing Management: Marketing of Business Products and Services

 
9780130921079: Business Marketing Management: Marketing of Business Products and Services
From the Publisher:

Using a hands-on approach, this text offers coverage of the environmental, organizational and managerial variables marketers face in business-to-business markets. Drawing on the literature in the field, and his own experiences, Eckles covers the operations, unique factors, and complexities involved in the marketing of business products and services to organizational customers. The text includes discussions of such topics as buyer-seller relations, database marketing, desktop publishing, channel aids, marketing research, sales forecasting, targetting, international services, pricing strategies and promotional strategies as they relate to personal selling, sales management, trade shows, advertising, public relations, direct marketing, telemarketing and sales promotion. It also includes coverage of "marketing warfare". The text includes case studies, and end-of-chapter exercises and questions.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar usado Ver libro

Gastos de envío: EUR 3,56
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Eckles, Robert W.
Editorial: Prentice-Hall (1990)
ISBN 10: 0130921076 ISBN 13: 9780130921079
Usado Cantidad: 1
Librería
Better World Books Ltd
(Dunfermline, Reino Unido)
Valoración
[?]

Descripción Prentice-Hall, 1990. Estado de conservación: Very Good. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP84010666

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 12,33
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,56
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Eckles, Robert W.
Editorial: Prentice-Hall (1990)
ISBN 10: 0130921076 ISBN 13: 9780130921079
Usado Tapa blanda Cantidad: 1
Librería
Anybook Ltd.
(Lincoln, Reino Unido)
Valoración
[?]

Descripción Prentice-Hall, 1990. Estado de conservación: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Nº de ref. de la librería 5627927

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar usado
EUR 12,66
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 5,63
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío