Business Marketing Management: Marketing of Business Products and Services

 
9780130921079: Business Marketing Management: Marketing of Business Products and Services
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Using a hands-on approach, this text offers coverage of the environmental, organizational and managerial variables marketers face in business-to-business markets. Drawing on the literature in the field, and his own experiences, Eckles covers the operations, unique factors, and complexities involved in the marketing of business products and services to organizational customers. The text includes discussions of such topics as buyer-seller relations, database marketing, desktop publishing, channel aids, marketing research, sales forecasting, targetting, international services, pricing strategies and promotional strategies as they relate to personal selling, sales management, trade shows, advertising, public relations, direct marketing, telemarketing and sales promotion. It also includes coverage of "marketing warfare". The text includes case studies, and end-of-chapter exercises and questions.

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Otras ediciones populares con el mismo título

9780131053960: Business Marketing Management: Marketing of Business Products and Services

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ISBN 10:  0131053965 ISBN 13:  9780131053960
Editorial: Prentice-Hall, 1989
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1.

Eckles, R W
Publicado por Prentice-Hall (1990)
ISBN 10: 0130921076 ISBN 13: 9780130921079
Antiguo o usado Tapa blanda Cantidad disponible: 1
Librería
Anybook Ltd.
(Lincoln, Reino Unido)
Valoración
[?]

Descripción Prentice-Hall, 1990. Condición: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Nº de ref. del artículo: 6850282

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2.

Robert W. Eckles
Publicado por Prentice-Hall (1990)
ISBN 10: 0130921076 ISBN 13: 9780130921079
Antiguo o usado Tapa blanda Cantidad disponible: 1
Librería
Anybook Ltd.
(Lincoln, Reino Unido)
Valoración
[?]

Descripción Prentice-Hall, 1990. Condición: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Nº de ref. del artículo: 5627927

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Gastos de envío: EUR 6,06
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