Artículos relacionados a Consumer Behaviour: Buying, Having and Being, Canadian...
Sinopsis
For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
For introductory courses in Consumer Behaviour or Consumer Psychology at colleges and universities. Also used in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and cutting-edge research, this critical examination of marketing practices explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.
"Sobre este título" puede pertenecer a otra edición de este libro.
EUR 26,39
EUR 19,52 gastos de envío desde Estados Unidos de America a España
Destinos, gastos y plazos de envíoOtras ediciones populares con el mismo título
Resultados de la búsqueda para Consumer Behaviour: Buying, Having and Being, Canadian...
Imagen de archivo
Consumer Behaviour : Buying, Having, and Being
Publicado por
Pearson Education, Limited, 2001
ISBN 10: 0130890596
ISBN 13: 9780130890597
Antiguo o usado
Tapa dura
Librería: Better World Books, Mishawaka, IN, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Very Good. 2nd Edition. Used book that is in excellent condition. May show signs of wear or have minor defects. Nº de ref. del artículo: 8108104-6
Cantidad disponible: 1 disponibles