Business and Its Environment (4th Edition)

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9780130470645: Business and Its Environment (4th Edition)

This book provides a new approach to management and strategy in the business environment by addressing the issues that arise when a firm is embedded in the nonmarket environment, or the legal, political, and social context in which the firm is embedded. Its approach is a managerial one, rather than a public policy or social responsibility perspective, and focuses on issues of importance to managers of firms, emphasizing analysis and reasoning as the foundations for forming effective and responsible business strategies. The book gives conceptual frameworks for analyzing the business environment. They are: 1) understanding issues and their development, 2) strategy formulation, 3) analyzing the news media, 4) political analysis, 5) market failures, 6) the economics and politics of government intervention, 7) the economics and politics of international trade, 8) country analysis, and 9) ethics analysis and decision-making. These frameworks are based in the disciplines of economics, political science, law, and ethics and are applied to the environment of business in the United States and other countries, including China, Japan, and the European Union. The book contains 73 case studies, including Microsoft, eBay, ScheringPlough, Citigroup, DoubleClick, and British Petroleum. For managers in firms in the United States and other countries, and government employees whose jobs deal with the policy-making and business.

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From the Publisher:

For courses in Business Environment, and Business/Government/Society. The author takes a managerial orientation focusing on strategy formulation and implementation. He integrates treatment of the economics and politics of antitrust, regulation, environmental protection, and international trade policy. Ethical dimensions of issues are considered as well as the development of frameworks for analyzing ethical concerns and making decision.

From the Back Cover:

ANTITRUST AND REGULATION. INFORMATION INDUSTRIES AND THE INTERNET. GLOBALIZATION AND INTERNATIONAL POLITICAL ECONOMY. ACTIVISTS AND THE MEDIA. ETHICS AND CORPORATE SOCIAL RESPONSIBILITY.

All the information you need about the issues that affect business today...

The Fourth Edition is a thoroughly updated version of David Baron's best-selling Business and Its Environment. The book considers a set of important business issues involving the public and government and emphasizes strategies for effectively and responsibly addressing those issues. The conceptual frameworks presented give the reader a deeper understanding of the environment of business and a solid foundation for strategy formulation. The approach taken is managerial in both subject matter and in the 73 cases in the book. The Fourth Edition includes:

  • a new chapter on information industries and the Internet
  • a new chapter on law and markets, including intellectual property protection, contracts, and torts
  • chapters on China, the European Union, and Japan
  • cases on environmental protection, pharmaceuticals, information technology, the Internet, international trade, ethics, corporate social responsibility, the public and the news media, interest group competition, and antitrust and regulation
  • 20 new cases on companies including Enron, Microsoft, eBay, Citigroup, Schering-Plough, British Petroleum, and DoubleClick.

"Sobre este título" puede pertenecer a otra edición de este libro.

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David P. Baron
Editorial: Prentice Hall (2002)
ISBN 10: 0130470643 ISBN 13: 9780130470645
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David P. Baron
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Baron, David P.
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