For freshmen/sophomore-level courses in Introduction to Fashion, Fashion Product Development, and Apparel Manufacturing. This innovative text addresses the practical day-to-day realities and technicalities of the garment-making business-wholesale, manufacturing, designing, and private-label product development. Comprehensive, yet easy to read and accessible, it "sits students down" and explains step-by-step how to handle a real, roll-up-the-sleeves job in today's fashion industry. It features a wealth of "insider" perspectives, wisdom from the pros, detailed illustrated procedures, and several "hands-on" exercises for real-world practice.
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Descripción Prentice Hall, 2000. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0130254398
Descripción Pearson, 2000. Paperback. Estado de conservación: New. Nº de ref. de la librería P110130254398
Descripción Prentice Hall, 2000. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: NEW--Why are department stores and discounters increasing their private label lines-I.N.C., Charter Club, Alfani at Macy's, Arizona at J.C. Penney, Real Clothes at Saks Fifth Avenue, Merona at Target? NEW--Why are the private-label-only stores among today's most successful--Gap, Old Navy, Banana Republic, Abercrombie & Fitch, Ann Taylor, Talbot's Club Monaco, Zara? NEW--Where can students find new research sources including dozens of new sites on the Internet? NEW--How are the new, computerized, product development programs such as Gerber's PDM affecting product development careers? The text outlines the skills that students will need for careers in fashion, provides step-by-step instructions, and structures exercises to help them start to develop these skills. Nº de ref. de la librería ABE_book_new_0130254398
Descripción Prentice Hall, 2000. Estado de conservación: New. Brand new! Please provide a physical shipping address. Nº de ref. de la librería 9780130254399