Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)

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9780124157811: Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)
Críticas:

"This book discusses various efforts to identify, collect, analyze, improve, and present metrics that can be used to measure usability…It is well made. It is also fun to read. I recommend it to managers interested in or in charge of user experience design for their products." --ComputingReviews.com, January 2014

"…the source of the data in this book is focused more on the data that you collect while performing user research, but the bottom line is that it will help you improve your data analysis skills…this is a great reference book when you feel stuck with a set of user research data, but cannot figure out how to derive value from it." --Actual Insights blog, October 2013

"This is a how-to guide not a theoretical treatise, they say, providing practical advice about what metrics to collect in what situations, how to collect them, how to make sense of the data using various analysis techniques, and how to present the results in the clearest and most compelling way." --Reference & Research Book News, October 2013

"This book is a great resource about the many ways to gather usability metrics without busting your budget. If you're ready to take your company’s user experience process to the next maturity level, Tullis and Albert are here for you and share generously of their vast experience. Highly recommended." --Jakob Nielsen, Principal of Nielsen Norman Group, author of Usability Engineering and Mobile Usability

"A great second edition, with updated content based on new research and completely new case studies.  If you work in the field of user experience, you should buy this book, read it, and use it." --James R. (Jim) Lewis, Ph.D., CHFP, Senior Human Factors Engineer, IBM Software Group

"This book is amazing. It's everything you need to know about measuring the user experience.  If you are a user experience professional you must read it. Not skim -- read.  It's well written, and very thorough. I'll be keeping it close at hand as my "go-to" book." --Susan Weinschenk, Ph.D., Founder of the Weinschenk Institute

Reseña del editor:

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience.

As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel.



  • Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data
  • Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system
  • Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed
  • Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience

"Sobre este título" puede pertenecer a otra edición de este libro.

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1.

William Albert, Thomas Tullis
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2013)
ISBN 10: 0124157815 ISBN 13: 9780124157811
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. 234 x 188 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Nº de ref. de la librería EOD9780124157811

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William Albert, Thomas Tullis
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2013)
ISBN 10: 0124157815 ISBN 13: 9780124157811
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. 234 x 188 mm. Language: English . Brand New Book. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Nº de ref. de la librería AAZ9780124157811

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William Albert, Thomas Tullis
Editorial: Morgan Kaufmann 2013-07-16, Amsterdam (2013)
ISBN 10: 0124157815 ISBN 13: 9780124157811
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Descripción Morgan Kaufmann 2013-07-16, Amsterdam, 2013. paperback. Estado de conservación: New. Nº de ref. de la librería 9780124157811

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William Albert
Editorial: Morgan Kaufmann 2013-07-16 (2013)
ISBN 10: 0124157815 ISBN 13: 9780124157811
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Chiron Media
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Descripción Morgan Kaufmann 2013-07-16, 2013. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-05007937

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William Albert, Thomas Tullis
Editorial: ELSEVIER SCIENCE TECHNOLOGY, United States (2013)
ISBN 10: 0124157815 ISBN 13: 9780124157811
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Descripción ELSEVIER SCIENCE TECHNOLOGY, United States, 2013. Paperback. Estado de conservación: New. 2nd Revised edition. 234 x 188 mm. Language: English . Brand New Book. Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Nº de ref. de la librería AAZ9780124157811

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Albert, William
Editorial: Morgan Kaufmann (2013)
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Descripción Morgan Kaufmann, 2013. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780124157811

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William Albert, Thomas Tullis
Editorial: Elsevier Science & Technology
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Descripción Elsevier Science & Technology. Paperback. Estado de conservación: new. BRAND NEW, Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (2nd Revised edition), William Albert, Thomas Tullis, Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. You can learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data. You can find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system. You can discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed. It includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience. Nº de ref. de la librería B9780124157811

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William Albert; Thomas Tullis
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97801241578110000000

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Albert, William; Tullis, Thomas
Editorial: Elsevier Science & Technology (2013)
ISBN 10: 0124157815 ISBN 13: 9780124157811
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Descripción Elsevier Science & Technology, 2013. Estado de conservación: New. 2013. 2nd Edition. Paperback. Focuses on how to quantify the user experience. This title examines how technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. Series: Interactive Technologies. Num Pages: 320 pages, Approx. 120 illustrations in full color. BIC Classification: UBJ; UYZ. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 14. Weight in Grams: 528. . . . . . . Nº de ref. de la librería V9780124157811

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William Albert
Editorial: Morgan Kaufmann 2013-07-16 (2013)
ISBN 10: 0124157815 ISBN 13: 9780124157811
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Descripción Morgan Kaufmann 2013-07-16, 2013. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-LBR-01208613

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