Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies) - Tapa blanda

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William (Bill) Albert is Senior Vice President and Global Head of Customer Development at Mach49, a growth incubator for global businesses. Prior to joining Mach49, Bill was Executive Director of the Bentley University User Experience Center (UXC) for almost 13 years. Also, he was Director of User Experience at Fidelity Investments, Senior User Interface Researcher at Lycos, and Post-Doctoral Researcher at Nissan Cambridge Basic Research. He has more than twenty years of experience in user experience research, design, and strategy. Bill has published and presented his research at more than 50 national and international conferences, and published in many peer-reviewed academic journals within the fields of User Experience, Usability, and Human-Computer Interaction. In 2010 he co-authored (with Tom Tullis and Donna Tedesco), “Beyond the Usability Lab: Conducting Large-Scale Online User Experience Studies,” published by Elsevier/Morgan Kauffman.

Thomas S. (Tom) Tullis retired as Vice President of User Experience Research at Fidelity Investments in 2017. Tom was also an Adjunct Professor in Human Factors in Information Design at Bentley University since 2004. He joined Fidelity in 1993 and was instrumental in the development of the company’s User Research department, whose facilities include state-of-the-art Usability Labs. Prior to joining Fidelity, he held positions at Canon Information Systems, McDonnell Douglas, Unisys Corporation, and Bell Laboratories. He and Fidelity’s usability team have been featured in a number of publications, including Newsweek, Business 2.0, Money, The Boston Globe, The Wall Street Journal, and The New York Times.

De la contraportada

Effectively measuring the usability and user experience of any product requires choosing the right metric, applying it, and using the information it reveals. This completely new and updated edition ofMeasuring the User Experience provides a single source of practical information to enable user experience professionals and product developers to do just that. Authors Tullis and Albert organize dozens of metrics into five categories: performance, issues-based, self-reported, derived, and behavioral/physiological. Youll explore each metric and learn the best methods for collecting, analyzing, and presenting the data. Youll find step-by-step guidance for measuring the user experience of any type of product using any type of technology.

New to this edition, youll find such topics as measuring emotional engagement, personas, and the Net Promoter Score. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and much more!