Product Design and Development (Irwin Marketing)

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9780078029066: Product Design and Development (Irwin Marketing)

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.1px 'Times New Roman'}p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.1px 'Times New Roman'; min-height: 11.0px} New Features Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book. New examples - New chapter examples bring relevant issues to students for analysis and discussion. These updated examples include major products such as: Belle-V ice cream scoop, AvaTech avalanche probe, iRobot Roomba vacuum cleaner, Tesla Model S automobile, Boeing 787 aircraft, Nespresso coffee makers, and more. Retained Features Modular format, a series of nearly independent chapters that permits total flexibility by users. Interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams. Professors that offer a project-based course will find this text ideal because of the structured, step-by-step design and development methods in each chapter. The chapter on Robust Design (also called the Taguchi method) explains the techniques for design of experiments that minimizes the effects of variations on product performance. The chapter on patents and intellectual property explains what is patentable, how the patenting process works, licensing issues, and the many types of intellectual property. The book's website is written and maintained by the text authors themselves, and includes up-to-date web links, teaching notes, PowerPoint presentations, video clips, and syllabi from instructors currently teaching from the book. This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Descripción 2015. Hardcover. Estado de conservación: New. 6th. Hardcover. New Features Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book.NEW Examples-- New chapter examples br.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 448 pages. 0.860. Nº de ref. de la librería 9780078029066

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Descripción McGraw-Hill Education - Europe, United States, 2015. Hardback. Estado de conservación: New. 6th edition. Language: English . Brand New Book. New Features Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book.NEW Examples-- New chapter examples bring relevant issues to students for analysis and discussion. These updated examples include major products such as: Belle-V ice cream scoop, AvaTech avalanche probe, iRobot Roomba vacuum cleaner, Tesla Model S automobile, Boeing 787 aircraft, Nespresso coffee makers, and more.Retained Features Modular format, a series of nearly independent chapters that permits total flexibility by users.Interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams.Professors that offer a project-based course will find this text ideal because of the structured, step-by-step design and development methods in each chapter.The chapter on Robust Design (also called the Taguchi method) explains the techniques for design of experiments that minimizes the effects of variations on product performance.The chapter on patents and intellectual property explains what is patentable, how the patenting process works, licensing issues, and the many types of intellectual property.The book s website is written and maintained by the text authors themselves, and includes up-to-date web links, teaching notes, PowerPoint presentations, video clips, and syllabi from instructors currently teaching from the book.This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and real examples.The book treats contemporary design and development issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design. Nº de ref. de la librería AAZ9780078029066

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Descripción McGraw-Hill Education - Europe, United States, 2015. Hardback. Estado de conservación: New. 6th edition. Language: English . Brand New Book. New Features Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book.NEW Examples-- New chapter examples bring relevant issues to students for analysis and discussion. These updated examples include major products such as: Belle-V ice cream scoop, AvaTech avalanche probe, iRobot Roomba vacuum cleaner, Tesla Model S automobile, Boeing 787 aircraft, Nespresso coffee makers, and more.Retained Features Modular format, a series of nearly independent chapters that permits total flexibility by users.Interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams.Professors that offer a project-based course will find this text ideal because of the structured, step-by-step design and development methods in each chapter.The chapter on Robust Design (also called the Taguchi method) explains the techniques for design of experiments that minimizes the effects of variations on product performance.The chapter on patents and intellectual property explains what is patentable, how the patenting process works, licensing issues, and the many types of intellectual property.The book s website is written and maintained by the text authors themselves, and includes up-to-date web links, teaching notes, PowerPoint presentations, video clips, and syllabi from instructors currently teaching from the book.This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and real examples.The book treats contemporary design and development issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design. Nº de ref. de la librería AAZ9780078029066

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