Product Design and Development (Irwin Marketing)

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9780078029066: Product Design and Development (Irwin Marketing)
Biografía del autor:

Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.

Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.

Reseña del editor:

New Features 


Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book.


NEW Examples-- New chapter examples bring relevant issues to students for analysis and discussion. These updated examples include major products such as: Belle-V ice cream scoop, AvaTech avalanche probe, iRobot Roomba vacuum cleaner, Tesla Model S automobile, Boeing 787 aircraft, Nespresso coffee makers, and more.


Retained Features 


Modular format, a series of nearly independent chapters that permits total flexibility by users.


Interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams.


Professors that offer a project-based course will find this text ideal because of the structured, step-by-step design and development methods in each chapter.


The chapter on Robust Design (also called the Taguchi method) explains the techniques for design of experiments that minimizes the effects of variations on product performance.


The chapter on patents and intellectual property explains what is patentable, how the patenting process works, licensing issues, and the many types of intellectual property.


The book's website is written and maintained by the text authors themselves, and includes up-to-date web links, teaching notes, PowerPoint presentations, video clips, and syllabi from instructors currently teaching from the book.


This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and real examples.


The book treats contemporary design and development issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design.

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Ulrich, Karl
Editorial: McGraw-Hill Education (2015)
ISBN 10: 0078029066 ISBN 13: 9780078029066
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Descripción McGraw-Hill Education - Europe, United States, 2015. Hardback. Estado de conservación: New. 6th Revised edition. 233 x 190 mm. Language: English . Brand New Book. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.1px Times New Roman }p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.1px Times New Roman ; min-height: 11.0px} New Features Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book. New examples - New chapter examples bring relevant issues to students for analysis and discussion. These updated examples include major products such as: Belle-V ice cream scoop, AvaTech avalanche probe, iRobot Roomba vacuum cleaner, Tesla Model S automobile, Boeing 787 aircraft, Nespresso coffee makers, and more. Retained Features Modular format, a series of nearly independent chapters that permits total flexibility by users. Interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams. Professors that offer a project-based course will find this text ideal because of the structured, step-by-step design and development methods in each chapter.The chapter on Robust Design (also called the Taguchi method) explains the techniques for design of experiments that minimizes the effects of variations on product performance. The chapter on patents and intellectual property explains what is patentable, how the patenting process works, licensing issues, and the many types of intellectual property. The book s website is written and maintained by the text authors themselves, and includes up-to-date web links, teaching notes, PowerPoint presentations, video clips, and syllabi from instructors currently teaching from the book. This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and real examples. The book treats contemporary design and development issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design. Nº de ref. de la librería AA39780078029066

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Karl Ulrich, Steven D. Eppinger
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ISBN 10: 0078029066 ISBN 13: 9780078029066
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Descripción McGraw-Hill Education - Europe, United States, 2015. Hardback. Estado de conservación: New. 6th Revised edition. 233 x 190 mm. Language: English . Brand New Book. p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.1px Times New Roman }p.p2 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.1px Times New Roman ; min-height: 11.0px} New Features Updated examples and data, new insights from recent research and innovations in practice, and revisions incorporated throughout the book. New examples - New chapter examples bring relevant issues to students for analysis and discussion. These updated examples include major products such as: Belle-V ice cream scoop, AvaTech avalanche probe, iRobot Roomba vacuum cleaner, Tesla Model S automobile, Boeing 787 aircraft, Nespresso coffee makers, and more. Retained Features Modular format, a series of nearly independent chapters that permits total flexibility by users. Interdisciplinary or cross-functional approach, which reflects the business world today where product design and development are the result of cross-functional teams. Professors that offer a project-based course will find this text ideal because of the structured, step-by-step design and development methods in each chapter.The chapter on Robust Design (also called the Taguchi method) explains the techniques for design of experiments that minimizes the effects of variations on product performance. The chapter on patents and intellectual property explains what is patentable, how the patenting process works, licensing issues, and the many types of intellectual property. The book s website is written and maintained by the text authors themselves, and includes up-to-date web links, teaching notes, PowerPoint presentations, video clips, and syllabi from instructors currently teaching from the book. This book employs detailed industrial examples to illustrate the key ideas. Each chapter features a different product to offer a variety of product types and real examples. The book treats contemporary design and development issues such as identifying customer needs, design for manufacturing, prototyping, and industrial design. Nº de ref. de la librería AA39780078029066

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Descripción McGraw-Hill Higher Education, 2015. Hardcover. Estado de conservación: Brand New. 6th edition. 432 pages. 9.25x7.50x0.75 inches. In Stock. Nº de ref. de la librería __0078029066

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