Marketing

3,45 valoración promedio
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9780078029004: Marketing

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.

With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

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About the Author:

Dhruv Grewal, PhD (Virginia Tech), is the Toyota Chair in Commerce and Electronic Business and a professor of marketing at Babson College. His research and teaching interests focus on marketing foundations, marketing research, retailing, pricing, and value-based strategies. He was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University. He is a “Distinguished Fellow” of the Academy of Marketing Science. He has also coauthored Marketing Research (2004, 2007). Professor Grewal has published over 70 articles in journals such as Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the Academy of Marketing Science. He currently serves on numerous editorial review boards, including Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Public Policy & Marketing. He served as co-editor of Journal of Retailing from 2001–2007. Professor Grewal has won many awards for his teaching including, 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; Executive MBA Teaching Excellence Award (1998); School of Business Teaching Excellence Awards (1993, 1999); and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989). He co-chaired: 1993 AMS Conference, 1998 Winter AMA Conference, a 1998 Marketing Science Institute Conference, 2001 AMA doctoral consortium, and 2006 Summer AMA Conference. Professor Grewal has taught executive seminars and courses and/or worked on research projects with numerous firms, such as IRI, TJX, Radio Shack, Monsanto, McKinsey, Motorola, and numerous law firms. He has taught seminars in the U.S., Europe, and Asia.

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Los mejores resultados en AbeBooks

1.

Grewal, Dhruv, Levy, Michael
Editorial: McGraw-Hill Education (2013)
ISBN 10: 0078029007 ISBN 13: 9780078029004
Nuevos Tapa dura Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción McGraw-Hill Education, 2013. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P110078029007

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2.

Grewal, Dhruv, Levy, Michael
Editorial: McGraw-Hill Education (2013)
ISBN 10: 0078029007 ISBN 13: 9780078029004
Nuevos Tapa dura Cantidad: 2
Librería
Save With Sam
(North Miami, FL, Estados Unidos de America)
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Descripción McGraw-Hill Education, 2013. Hardcover. Estado de conservación: New. Brand New!. Nº de ref. de la librería VIB0078029007

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3.

Grewal, Dhruv; Levy, Michael
Editorial: McGraw-Hill Education
ISBN 10: 0078029007 ISBN 13: 9780078029004
Nuevos Tapa dura Cantidad: 3
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SGS Trading Inc
(Franklin Lakes, NJ, Estados Unidos de America)
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Descripción McGraw-Hill Education. Hardcover. Estado de conservación: New. 0078029007 New US Edition Textbook, Ships with Emailed Tracking from USA. Nº de ref. de la librería Z0078029007ZN

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4.

Dhruv Grewal, Michael Levy
Editorial: McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0078029007 ISBN 13: 9780078029004
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe, United States, 2013. Hardback. Estado de conservación: New. 4th edition. Language: English . Brand New Book. Grewal/Levy was designed for today s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics. Nº de ref. de la librería BZV9780078029004

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5.

Dhruv Grewal, Michael Levy
Editorial: McGraw-Hill Education - Europe, United States (2013)
ISBN 10: 0078029007 ISBN 13: 9780078029004
Nuevos Tapa dura Cantidad: 1
Librería
Book Depository hard to find
(London, Reino Unido)
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Descripción McGraw-Hill Education - Europe, United States, 2013. Hardback. Estado de conservación: New. 4th edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Grewal/Levy was designed for today s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics. Nº de ref. de la librería BZV9780078029004

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6.

Grewal Levy
Editorial: The McGraw-Hill Company
ISBN 10: 0078029007 ISBN 13: 9780078029004
Nuevos Cantidad: 1
Librería
Majestic Books
(London, ,, Reino Unido)
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Descripción The McGraw-Hill Company. Estado de conservación: New. pp. 768 , 203 Illus. Nº de ref. de la librería 55162480

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7.

Dhruv Grewal/ Michael Levy
Editorial: McGraw-Hill/Irwin (2013)
ISBN 10: 0078029007 ISBN 13: 9780078029004
Nuevos Tapa dura Cantidad: 1
Librería
Revaluation Books
(Exeter, Reino Unido)
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Descripción McGraw-Hill/Irwin, 2013. Hardcover. Estado de conservación: Brand New. 4th edition. 736 pages. 11.20x9.80x1.40 inches. In Stock. Nº de ref. de la librería zk0078029007

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