Marketing, 11th Edition

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9780077441845: Marketing, 11th Edition

This full featured text is provided as an option to the price sensitive student. It is a full 4 color text that’s three whole punched and made available at a discount to students. ISBN 9780077441845. Also available in a package with Connect– 9780077919702.

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About the Author:

Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds Bachelor of Mechanical Engineering, M.B.A., and Ph.D. degrees from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver, and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association.

Roger A. Kerin is the Harold C. Simmons Distinguished Professor of Marketing at the Edwin L. Cox School of Business, Southern Methodist University in Dallas, Texas. Professor Kerin holds a B.A. (magna cum laude), M.B.A., and Ph.D. from the University of Minnesota. His teaching and research interests lie in marketing planning and strategy, product management, financial aspects of marketing, and marketing research. Professor Kerin is a frequent participant in executive development programs and is also an active consultant on matters of marketing planning and strategy. Professor Kerin has published and authored several texts and many articles on marketing. He also serves on numerous journal editorial review boards and is currently a member of the Board of Governors of the Academy of Marketing Science.

William Rudelius holds the Endowed Chair in Global Marketing at the Graduate School of Business of the University of St. Thomas in Minnesota. He holds a B.S. degree in Mechanical Engineering from the University of Wisconsin and an M.B.A. in Marketing and Ph.D. in Applied Economics from the Wharton School of the University of Pennsylvania. Professor Rudelius has co-authored other marketing textbooks. His articles have appeared in leading academic journals. During the past ten years, he has taught extensively in Europe; he serves on the board of directors for several business and not-for-profit organizations.

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Kerin, Roger, Hartley, Steven, Rudelius,
Editorial: McGraw-Hill Education (2012)
ISBN 10: 0077441842 ISBN 13: 9780077441845
Nuevos Cantidad: 2
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Murray Media
(North Miami Beach, FL, Estados Unidos de America)
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Descripción McGraw-Hill Education, 2012. Loose Leaf. Estado de conservación: New. Never used!. Nº de ref. de la librería P110077441842

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Roger Kerin/ Steven Hartley/ William Rudelius
Editorial: McGraw-Hill/Irwin (2012)
ISBN 10: 0077441842 ISBN 13: 9780077441845
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Descripción McGraw-Hill/Irwin, 2012. Loose Leaf. Estado de conservación: Brand New. 11 edition. 745 pages. 10.80x8.40x1.10 inches. In Stock. Nº de ref. de la librería __0077441842

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Kerin, Roger; Hartley, Steven; Rudelius, William
Editorial: McGraw-Hill Education
ISBN 10: 0077441842 ISBN 13: 9780077441845
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SGS Trading Inc
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Descripción McGraw-Hill Education. LOOSE LEAF. Estado de conservación: New. 0077441842 New US Edition Textbook, Ships with Emailed Tracking from USA. Nº de ref. de la librería Z0077441842ZN

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