Services Marketing: Integrating Customer Focus Across the Firm (UK Higher Education Business Marketing)

 
9780077169312: Services Marketing: Integrating Customer Focus Across the Firm (UK Higher Education Business Marketing)
Reseña del editor:

European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today.

New and updated material in this new edition include:

·      - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field

·        - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships

·        - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner

Biografía del autor:

Alan Wilson is Professor of Marketing and a previous Head of theMarketing Department within the University of Strathclyde Business School.Before joining the university, he was a senior consultant and executive trainerwithin the services division of a London-based marketing consultancy practiceand prior to that an Associate Director of a leading London-based marketingresearch agency. He specialises in the marketing of services and has a PhD inthe subject. He is a Fellow of both the Chartered Institute of Marketing andthe Market Research Society. His book, Marketing Research: An IntegratedApproach, is in its third edition and he has published in a wide range ofmarketing and service management journals, for which he has won a number ofawards and prizes. Professor Wilson has delivered high-level executive trainingto a wide range of service organisations in the banking, hospitality,professional service and business-to-business service sectors and has beeninvited to deliver lectures and seminars on both services marketing and marketingresearch in a variety of countries throughout the world. He also regularly actsas a marketing and marketing research adviser to a number of Scottish andUK-based service organisations.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

1.

Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner
Editorial: McGraw-Hill Education - Europe, United States (2016)
ISBN 10: 007716931X ISBN 13: 9780077169312
Nuevos Paperback Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe, United States, 2016. Paperback. Estado de conservación: New. 3rd Revised edition. 103 x 77 mm. Language: English . Brand New Book. European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field; Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships; and, New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner. Nº de ref. de la librería AA39780077169312

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 61,32
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner
Editorial: McGraw-Hill Education - Europe, United States (2016)
ISBN 10: 007716931X ISBN 13: 9780077169312
Nuevos Paperback Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe, United States, 2016. Paperback. Estado de conservación: New. 3rd Revised edition. 103 x 77 mm. Language: English . Brand New Book. European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field; Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships; and, New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner. Nº de ref. de la librería AA39780077169312

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 62,93
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Alan Wilson; Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
ISBN 10: 007716931X ISBN 13: 9780077169312
Nuevos Cantidad: 5
Librería
GreatBookPrices
(Columbia, MD, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: New. Nº de ref. de la librería 26344423-n

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 60,57
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,36
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Wilson, Alan
Editorial: McGraw-Hill Education (2016)
ISBN 10: 007716931X ISBN 13: 9780077169312
Nuevos Cantidad: > 20
Librería
Books2Anywhere
(Fairford, GLOS, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education, 2016. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería CM-9780077169312

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 58,06
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 10,22
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Alan Wilson, Valarie A Zeithaml, Mary Jo Bitner, Dwayne D Gremler
Editorial: McGraw-Hill Education 2016-04-01, London (2016)
ISBN 10: 007716931X ISBN 13: 9780077169312
Nuevos paperback Cantidad: 1
Librería
Blackwell's
(Oxford, OX, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education 2016-04-01, London, 2016. paperback. Estado de conservación: New. Nº de ref. de la librería 9780077169312

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 66,25
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,41
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Alan Wilson
ISBN 10: 007716931X ISBN 13: 9780077169312
Nuevos Paperback Cantidad: 1
Librería
Grand Eagle Retail
(Wilmington, DE, Estados Unidos de America)
Valoración
[?]

Descripción 2016. Paperback. Estado de conservación: New. 3rd Revised edition. 103mm x 77mm x. Paperback. European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 600 pages. 0.001. Nº de ref. de la librería 9780077169312

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 75,16
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Alan Wilson; Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
Editorial: McGraw-Hill Education / Europe, Middle East & Africa (2016)
ISBN 10: 007716931X ISBN 13: 9780077169312
Nuevos Tapa blanda Cantidad: 1
Librería
Valoración
[?]

Descripción McGraw-Hill Education / Europe, Middle East & Africa, 2016. Estado de conservación: New. Nº de ref. de la librería L9780077169312

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 73,81
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 1,99
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Alan Wilson
Editorial: Mcgraw-Hill Education Ltd Apr 2016 (2016)
ISBN 10: 007716931X ISBN 13: 9780077169312
Nuevos Taschenbuch Cantidad: 1
Librería
Valoración
[?]

Descripción Mcgraw-Hill Education Ltd Apr 2016, 2016. Taschenbuch. Estado de conservación: Neu. 261x197x27 mm. Neuware - European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner 538 pp. Englisch. Nº de ref. de la librería 9780077169312

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 70,97
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 12,00
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Alan Wilson; Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler
Editorial: McGraw-Hill Inc.,US (2016)
ISBN 10: 007716931X ISBN 13: 9780077169312
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill Inc.,US, 2016. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 007716931X

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 84,61
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Alan Wilson
Editorial: Mcgraw-Hill Education Ltd Apr 2016 (2016)
ISBN 10: 007716931X ISBN 13: 9780077169312
Nuevos Taschenbuch Cantidad: 1
Librería
Rheinberg-Buch
(Bergisch Gladbach, Alemania)
Valoración
[?]

Descripción Mcgraw-Hill Education Ltd Apr 2016, 2016. Taschenbuch. Estado de conservación: Neu. 261x197x27 mm. Neuware - European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner 538 pp. Englisch. Nº de ref. de la librería 9780077169312

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 70,97
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 17,13
De Alemania a Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda