Principles and Practice of Marketing

4,13 valoración promedio
( 151 valoraciones por Goodreads )
 
9780077140007: Principles and Practice of Marketing

Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe. This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources. You will discover: Behind the scenes secrets of marketing in the entertainment industry Why the Brazilian government have to respond to macroenvironmental forces to help save the Amazon rainforest How Ugg have managed to retain customer loyalty to the brand and sustain sales over the past decade Why Apple still remains on top in the Smartphone market How Toyota successfully re-launched their brand in South Africa Key Features: Full of up-to-date examples demonstrating marketing practice in a wide range of industries, including the fashion, travel and retail sectors Brand new Read the Research boxes that encourage students to read around key topics Brand new Mini Cases that will help students critically analyse the principles discussed ineach chapter A fully revised Digital Marketing and Social Media chapter plus vignettes throughout the book Restructured coverage of Marketing Communications in response to lecturer feedback 44 cases with insights from well-known companies such as Cadburys', Sony, Mercedes and ASOS Brand new Marketing Showcase videos from companies including innocent and BMW

"Sinopsis" puede pertenecer a otra edición de este libro.

About the Author:

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketing's Life Achievement award for distinguished and extraordinary services to marketing. Fiona-Ellis Chadwick is a Senior Lecturer at the Open University Business School, where she leads the Retail Management and Marketing programme. As part of this role, Fiona is a very active researcher and innovative educator and frequently leads the development of innovative multi-media teaching materials, bringing together research and business.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

David Jobber; Fiona Ellis-Chadwick
Editorial: McGraw Hill Higher Education (2012)
ISBN 10: 0077140001 ISBN 13: 9780077140007
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción McGraw Hill Higher Education, 2012. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 77140001

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 82,48
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

David Jobber
Editorial: Mcgraw-Hill Education (2012)
ISBN 10: 0077140001 ISBN 13: 9780077140007
Nuevos Paperback Cantidad: 1
Librería
LIMEROCK BOOKS INC.
(SARASOTA, FL, Estados Unidos de America)
Valoración
[?]

Descripción Mcgraw-Hill Education, 2012. Paperback. Estado de conservación: New. This Book is in Good Condition; Customer Satisfaction Comes First.Delivery Time 4-12 days. 100% Money back Guaranteed!!!. book. Nº de ref. de la librería 0077140001

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 81,56
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,43
A Estados Unidos de America
Destinos, gastos y plazos de envío