Principles of Services Marketing

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9780077129514: Principles of Services Marketing

Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition, "Principles of Services Marketing" offers a comprehensive and contemporary introduction for students taking a module in services marketing. Fully updated and revised throughout, it reflects the latest technological developments and their impact for services marketing. New for this edition: increased coverage of the customer experience; highlights Web 2.0 for peer-to-peer interaction; more on social networking sites and mobile internet; focus on how the credit crunch impacts services marketing; and, emphasis on ecological issues and their implications for marketing services.

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About the Author:

Adrian Palmer is Professor of Marketing at the School of Business and Economics, University of Wales, Swansea UK.

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Palmer, Adrian
Editorial: McGraw Hill Higher Education (2011)
ISBN 10: 0077129512 ISBN 13: 9780077129514
Nuevos Paperback Cantidad: 1
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Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
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Descripción McGraw Hill Higher Education, 2011. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0077129512

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