Marketing Planning (UK Higher Education Business Management)

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9780077127138: Marketing Planning (UK Higher Education Business Management)
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Reseña del editor:

The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.

In this new edition key areas such as Corporate Social Responsibility, Global Account Management, Price Bundling and The EU enlargement have all been factored in making this text completely up to date and relevant.

Biografía del autor:

Svend Hollensen is an Associate Professor in Marketing at the University of Southern Denmark

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Svend Hollensen
Publicado por McGraw-Hill Education - Europe, United States (2010)
ISBN 10: 0077127137 ISBN 13: 9780077127138
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Descripción McGraw-Hill Education - Europe, United States, 2010. Paperback. Condición: New. 2nd edition. Language: English . Brand New Book. The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. In this new edition key areas such as Corporate Social Responsibility, Global Account Management, Price Bundling and The EU enlargement have all been factored in making this text completely up to date and relevant. Nº de ref. del artículo: AA39780077127138

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Hollensen, Svend
Publicado por McGraw-Hill Higher Education (2010)
ISBN 10: 0077127137 ISBN 13: 9780077127138
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Descripción McGraw-Hill Higher Education, 2010. Paperback. Condición: New. Never used!. Nº de ref. del artículo: P110077127137

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HOLLENSEN
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Descripción Condición: New. This is Brand NEW. Nº de ref. del artículo: Star-09062018-4085

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Svend Hollensen
Publicado por McGraw-Hill Education - Europe, United States (2010)
ISBN 10: 0077127137 ISBN 13: 9780077127138
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Descripción McGraw-Hill Education - Europe, United States, 2010. Paperback. Condición: New. 2nd edition. Language: English . Brand New Book. The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. In this new edition key areas such as Corporate Social Responsibility, Global Account Management, Price Bundling and The EU enlargement have all been factored in making this text completely up to date and relevant. Nº de ref. del artículo: AA39780077127138

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Svend Hollensen
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Descripción Mcgraw-Hill College. Paperback. Condición: Brand New. In Stock. Nº de ref. del artículo: __0077127137

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Descripción McGraw-Hill Higher Education, 2010. Condición: New. book. Nº de ref. del artículo: M0077127137

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