Marketing Planning: A Global Perspective (UK Higher Education Business Management)

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9780077127138: Marketing Planning: A Global Perspective (UK Higher Education Business Management)
Reseña del editor:

The second edition of "Marketing Planning: A Global Perspective" offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. In this new edition, key areas such as Corporate Social Responsibility, Global Account Management, Price Bundling and The EU enlargement have all been factored in making this text completely up to date and relevant.

Biografía del autor:

Svend Hollensen is an Associate Professor in Marketing at the University of Southern Denmark. He gained practical experience during his job as a marketing co-ordinator in a large Danish multinational enterprise, as well as in his capacity as international marketing manager in a company producing agricultural machinery. In both jobs, he was involved in the development of international marketing plans. Having spent this time in industry he received his PhD from Copenhagen Business School. Svend Hollensen has also worked as a business consultant for several multinational companies, as well as global organizations like the World Bank.Furthermore he is the owner and CEO of the company Hollensen ApS, which performs consulting activities for companies and organizations.

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Svend Hollensen
Editorial: McGraw-Hill Higher Education 2010-07-01 (2010)
ISBN 10: 0077127137 ISBN 13: 9780077127138
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Descripción McGraw-Hill Higher Education 2010-07-01, 2010. Paperback. Estado de conservación: New. Nº de ref. de la librería NU-BER-00013288

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Svend Hollensen
Editorial: McGraw-Hill Education - Europe, United States (2010)
ISBN 10: 0077127137 ISBN 13: 9780077127138
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Descripción McGraw-Hill Education - Europe, United States, 2010. Paperback. Estado de conservación: New. 2nd Revised edition. 98 x 75 mm. Language: English . Brand New Book. The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. In this new edition, key areas such as Corporate Social Responsibility, Global Account Management, Price Bundling and The EU enlargement have all been factored in making this text completely up to date and relevant. Nº de ref. de la librería AAU9780077127138

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Svend Hollensen
Editorial: McGraw-Hill Education - Europe, United States (2010)
ISBN 10: 0077127137 ISBN 13: 9780077127138
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Descripción McGraw-Hill Education - Europe, United States, 2010. Paperback. Estado de conservación: New. 2nd Revised edition. 98 x 75 mm. Language: English . Brand New Book. The second edition of Marketing Planning: A Global Perspective offers students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. In this new edition, key areas such as Corporate Social Responsibility, Global Account Management, Price Bundling and The EU enlargement have all been factored in making this text completely up to date and relevant. Nº de ref. de la librería AAU9780077127138

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Svend Hollensen
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ISBN 10: 0077127137 ISBN 13: 9780077127138
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Descripción McGraw-Hill Education 2010-07-01, London, 2010. paperback. Estado de conservación: New. Nº de ref. de la librería 9780077127138

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Descripción McGraw-Hill Education - Europe, 2010. Estado de conservación: New. Presents a global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 192 x 25. Weight in Grams: 864. . 2010. 2nd Revised edition. Paperback. . . . . . Nº de ref. de la librería V9780077127138

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Svend Hollensen
Editorial: McGraw-Hill Education / Europe, Middle East & Africa (2010)
ISBN 10: 0077127137 ISBN 13: 9780077127138
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Descripción McGraw-Hill Education / Europe, Middle East & Africa, 2010. Estado de conservación: New. book. Nº de ref. de la librería ria9780077127138_rkm

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Descripción McGraw-Hill Education - Europe. Estado de conservación: New. Presents a global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 246 x 192 x 25. Weight in Grams: 864. . 2010. 2nd Revised edition. Paperback. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780077127138

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Descripción McGraw-Hill Education, 2010. PAP. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería BB-9780077127138

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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97800771271380000000

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Descripción McGraw-Hill Education / Europe, Middle East & Africa, 2010. Estado de conservación: New. Nº de ref. de la librería EH9780077127138

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