Principles of Services Marketing

3,71 valoración promedio
( 7 valoraciones por GoodReads )
9780077116279: Principles of Services Marketing
From the Publisher:

"Principles of Services Marketing 5th Edition" is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.

About the Author:

Adrian Palmer is Professor of Marketing at Swansea University, UK, where he teaches Services Marketing and Customer Relationship Management.

His recent research at the University of Swansea has been concerned with factors that lead to successful buyer-seller relationships, in particular the role of service quality and communication.He has published widely in services marketing and related topics, including the tourism sector.

"Sobre este título" puede pertenecer a otra edición de este libro.

Comprar nuevo Ver libro

Gastos de envío: EUR 35,54
De Estados Unidos de America a España

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks


Palmer, Adrian
Editorial: McGraw-Hill Education (2007)
ISBN 10: 0077116275 ISBN 13: 9780077116279
Nuevos Paperback Cantidad: 1
Irish Booksellers
(Rumford, ME, Estados Unidos de America)

Descripción McGraw-Hill Education, 2007. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 77116275

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 76,12
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 35,54
De Estados Unidos de America a España
Destinos, gastos y plazos de envío