Esta edición ISBN ya no está disponible.Ver todas las copias de esta edición ISBN.
Principles of Services Marketing 5th edition is an ideal introduction to this key marketing topic. Updated to include the most current examples and contemporary theory, this 5th edition has been comprehensively revised to ensure it is structured to cover the essential content for any services marketing course. New coverage in this edition includes a chapter on the growth and development of service brands, coverage of service productivity and the internet, plus innovation and new service development. Current examples and updated cases ensure that services marketing topics are clearly explained and illustrated and review questions and activities allow students to test their progress as they read the text.Biografía del autor:
Adrian Palmer is Professor of Marketing at Swansea University, UK, where he teaches Services Marketing and Customer Relationship Management.
His recent research at the University of Swansea has been concerned with factors that lead to successful buyer-seller relationships, in particular the role of service quality and communication.He has published widely in services marketing and related topics, including the tourism sector.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GORX009281651
Descripción McGraw-Hill Education, 2007. Condición: Very Good. 5th. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. del artículo: GRP72981906
Descripción McGraw-Hill Higher Education, 2007. Paperback. Condición: Used; Acceptable. Dispatched, from the UK, within 48 hours of ordering. The book is perfectly readable and fit for use, although it shows signs of previous ownership. The spine is likely creased and the cover scuffed or slightly torn. Textbooks will typically have an amount of underlining and/or highlighting, as well as notes. If this book is over 5 years old, then please expect the pages to be yellowing or to have age spots. Damaged book. Please note this is a damaged book. The condition of this book is as stated above, however this book is slightly damaged in some way. Typically a grazed corner or torn cover. Thanks. Nº de ref. del artículo: CHL3209854
Descripción McGraw-Hill Higher Education, 2007. Paperback. Condición: Good. Fast Dispatch. Expedited UK Delivery Available. Excellent Customer Service. fifth edition. Nº de ref. del artículo: BBI2178616
Descripción McGraw-Hill Higher Education, 2007. Condición: Very Good. Nº de ref. del artículo: U9780077116279
Descripción McGraw-Hill Higher Education, 2007. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Nº de ref. del artículo: M00077116275-G
Descripción McGraw-Hill Education. Condición: Good. Ex-library, so some stamps and wear, but in good overall condition. Nº de ref. del artículo: Z1-Q-032-01605
Descripción Berkshire: McGraw Hill Education 4th edition, 2005. VG chunky PB. 575pp with b/w illus. Updated edition includes 15 case studies and much new content. Excellent condition with no inscriptions. Nº de ref. del artículo: 47103
Descripción McGraw-Hill Education, 2007. Paperback. Condición: Good. 5th. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Nº de ref. del artículo: 0077116275
Descripción McGraw-Hill Education, 2007. Paperback. Condición: Used: Good. 5th. Nº de ref. del artículo: SONG0077116275