MARKETING MANAGEMENT - Tapa dura

Peter, J. Paul; Donnelly, Jr, James

 
9780073530055: MARKETING MANAGEMENT
Tapa dura
ISBN 10: 0073530050 ISBN 13: 9780073530055
Editorial: McGraw-Hill Education, 2010

Sinopsis

Marketing Management, 10e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.

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Acerca de los autores

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky.  Research areas include marketing and banking.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education
Año de publicación
2010
Idioma
Inglés
ISBN 10 
0073530050
ISBN 13 
9780073530055
Encuadernación
Tapa dura
Número de páginas
848
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780073381138: MARKETING MANAGEMENT

Edición Destacada

ISBN 10:  0073381136 ISBN 13:  9780073381138
Editorial: McGraw-Hill Higher Education, 2008
Tapa dura