marketing

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9780073529936: marketing
From the Publisher:

Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

High Engagement Style - Easy-to-read, interactive, writing style that engages students through activelearning techniques.

Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs—through cases, exercises, and testimonials—that allows students to personalize marketing and identify possible career interests.

Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions.

Integrated Technology - The use of powerful technical resources and learning solutions.

Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional andcontemporary concepts.

Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

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1.

Kerin, Roger; Hartley, Steven; Rudelius, William
Editorial: McGraw-Hill Education (2010)
ISBN 10: 0073529931 ISBN 13: 9780073529936
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Open Books
(Chicago, IL, Estados Unidos de America)
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Descripción McGraw-Hill Education, 2010. Hardcover. Estado de conservación: New. Open Books is a nonprofit social venture that provides literacy experiences for thousands of readers each year through inspiring programs and creative capitalization of books. Nº de ref. de la librería mon0000287759

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Kerin, Roger; Hartley, Steven; Rudelius, William
Editorial: McGraw-Hill Education (2010)
ISBN 10: 0073529931 ISBN 13: 9780073529936
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Descripción McGraw-Hill Education, 2010. Hardcover. Estado de conservación: New. 10TH EDITION, BRAND NEW, Perfect Shape, txt-117Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Nº de ref. de la librería 9027179

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Kerin, Roger; Hartley, Steven; Rudelius, William
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ISBN 10: 0073529931 ISBN 13: 9780073529936
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Descripción McGraw-Hill/Irwin, 2010. Hardcover. Estado de conservación: New. 10. Nº de ref. de la librería DADAX0073529931

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Kerin, Roger; Hartley, Steven; Rudelius, William
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Descripción McGraw-Hill/Irwin, 2010. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service!. Nº de ref. de la librería ABE_book_new_0073529931

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Kerin, Roger; Hartley, Steven; Rudelius, William
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Descripción McGraw-Hill/Irwin, 2010. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0073529931

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Kerin, Roger; Hartley, Steven; Rudelius, William
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Descripción McGraw-Hill Education, 2010. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110073529931

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Kerin, Roger; Hartley, Steven; Rudelius, William
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Descripción McGraw-Hill Education. Hardcover. Estado de conservación: New. 0073529931 New Condition. Nº de ref. de la librería NEW6.0034596

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8.

Kerin, Roger; Hartley, Steven; Rudelius, William
Editorial: McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0073529931 ISBN 13: 9780073529936
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Descripción McGraw-Hill Education - Europe, United States, 2011. Hardback. Estado de conservación: New. 10th Revised edition. 277 x 218 mm. Language: English . Brand New Book. Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - easy-to-read, interactive, writing style that engages students through active learning techniques; Personalized Marketing - a vivid and accurate description of businesses, marketing professionals, and entrepreneurs - through cases, exercises, and testimonials-that allows students to personalize marketing and identify possible career interests; Marketing Decision Making - the use of extended examples, cases, and videos involving people making marketing decisions; Integrated Technology - the use of powerful technical resources and learning solutions; Traditional and Contemporary Coverage - comprehensive and integrated coverage of traditional and contemporary concepts; and Rigorous Framework - a pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements. Nº de ref. de la librería KNV9780073529936

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9.

Kerin, Roger; Hartley, Steven; Rudelius, William
Editorial: McGraw-Hill Education - Europe, United States (2011)
ISBN 10: 0073529931 ISBN 13: 9780073529936
Nuevos Tapa dura Cantidad: 1
Librería
The Book Depository
(London, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe, United States, 2011. Hardback. Estado de conservación: New. 10th Revised edition. 277 x 218 mm. Language: English . Brand New Book. Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - easy-to-read, interactive, writing style that engages students through active learning techniques; Personalized Marketing - a vivid and accurate description of businesses, marketing professionals, and entrepreneurs - through cases, exercises, and testimonials-that allows students to personalize marketing and identify possible career interests; Marketing Decision Making - the use of extended examples, cases, and videos involving people making marketing decisions; Integrated Technology - the use of powerful technical resources and learning solutions; Traditional and Contemporary Coverage - comprehensive and integrated coverage of traditional and contemporary concepts; and Rigorous Framework - a pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements. Nº de ref. de la librería KNV9780073529936

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10.

Kerin, Roger; Hartley, Steven; Rudelius, William
ISBN 10: 0073529931 ISBN 13: 9780073529936
Nuevos Cantidad: 1
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English-Book-Service Mannheim
(Mannheim, Alemania)
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Descripción Estado de conservación: New. Publisher/Verlag: McGraw-Hill Professional | Marketing 10/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty-from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below: High Engagement Style - Easy-to-read, interactive, writing style that engages students through activelearning techniques. Personalized Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs-through cases, exercises, and testimonials-that allows students to personalize marketing and identify possible career interests. Marketing Decision Making - The use of extended examples, cases, and videos involving people making marketing decisions. Integrated Technology - The use of powerful technical resources and learning solutions. Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional andcontemporary concepts. Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements. | Part 1 Initiating the Marketing Process 1 Creating Customer Relationships and Value through Marketing 2 Developing Successful Marketing and Organizational Strategies APPENDIX A Building an Effective Marketing Plan 3 Scanning the Marketing Environment 4 Ethical and Social Responsibility in Marketing Part 2 Understanding Buyers and Markets 5 Understanding Consumer Behavior 6 Understanding Organizations as Customers 7 Understanding and Reaching Global Consumers and Markets Part 3 Targeting Marketing Opportunities 8 Marketing Research: From Customer Insights to Actions 9 Market Segmentation, Targeting, and Positioning Part 4 Satisfying Marketing Opportunities 10 Developing New Products and Services 11 Managing Successful Products and Brands 12 Services Marketing 13 Building the Price Foundation 14 Arriving at the Final Price APPENDIX B Financial Aspects of Marketing 15 Managing Marketing Channels and Wholesaling 16 Customer-Driven Supply Chain and Logistics Management 17 Retailing 18 Integrated Marketing Communications and Direct Marketing 19 Advertising, Sales Promotion, and Public Relations 20 Personal Selling and Sales Management Part 5 Managing the Marketing Process 21 Implementing Interactive and Multichannel Marketing 22 Pulling It All Together: The Strategic Marketing Process APPENDIX C Planning a Career in Marketing APPENDIX D Alternate Cases GlossaryLearning Review Answers Chapter Notes Credits Name Index Company/Product Index Subject Index | Format: Hardback | Language/Sprache: english | 1871 gr | 800 pp. Nº de ref. de la librería K9780073529936

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