A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms (Business Books)

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9780071791526: A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms (Business Books)

Book by Phillips Andrea

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Reseña del editor:

The First How-To Strategy Guide to Transmedia Storytelling

“Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story."
—David Gale, Executive Vice President, MTV Cross Media

“Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.”
—Michelle Satter, Founding Director, Sundance Institute Feature Film Program

“An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!”
—Jeff Gomez, CEO, Starlight Runner Entertainment

“A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.”
—C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen

Includes Q&A sessions with the world’s leading experts in transmedia storytelling

About the Book:

What is transmedia storytelling and what can it do for you?

It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world.

Why do you need A Creator’s Guide to Transmedia Storytelling?

If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost.

You’ll learn how to:

  • Choose the right platforms for your story
  • Decide whether to DIY or outsource work
  • Find and keep a strong core production team
  • Make your audience a character in your story
  • Get the funding you need—and even make a profit
  • Forge your own successful transmedia career

With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be.

This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.

Biografía del autor:

Andrea Phillips is a transmedia writer andgame designer who hasworked on award-winningprojects for clients suchas HBO, Sony Pictures,and Channel 4 Education,plus original projects like Perplex City, ThomasDolby’s Floating City, and the nonprofit humanrights game America 2049. Her indie workincludes Balance of Powers and the forthcomingFelicity. She cheats at Words with Friends.

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Phillips, Andrea
Editorial: McGraw-Hill Education
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Descripción McGraw-Hill Education. Hardcover. Estado de conservación: New. 0071791523 US STUDENT EDITION - Free Tracking number with every purchase. Satisfaction guaranteed. Orders ship within 1-2 business days. (Hawaii,Alaska, Puerto Rico and APO's, allow additional time for delivery.). Nº de ref. de la librería Z0071791523ZN

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Descripción 2012. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VJ-9780071791526

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Editorial: McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0071791523 ISBN 13: 9780071791526
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Descripción McGraw-Hill Education - Europe, United States, 2012. Hardback. Estado de conservación: New. 239 x 190 mm. Language: English . Brand New Book. This is the First How-To Strategy Guide to Transmedia Storytelling. Phillips book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story . (David Gale, Executive Vice President, MTV Cross Media). Transmedia storytelling is a bold and exciting new arena for creativity and innovation.Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling . (Michelle Satter, Founding Director, Sundance Institute Feature Film Program). An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended! (Jeff Gomez, CEO, Starlight Runner Entertainment). A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling . (C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen ). It includes QA sessions with the world s leading experts in transmedia storytelling. About the Book: What is transmedia storytelling and what can it do for you? It s the buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures - at a fraction of the cost.You ll learn how to: choose the right platforms for your story; decide whether to DIY or outsource work; find and keep a strong core production team; make your audience a character in your story; get the funding you need and even make a profit; and, Forge your own successful transmedia career. With these proven media-ready strategies, you ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You ll create major buzz with structures such as alternate reality games and fictional character sites - or even old-fashioned platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level - through transmedia storytelling. Nº de ref. de la librería AA39780071791526

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5.

Andrea Phillips
Editorial: McGraw-Hill Education - Europe, United States (2012)
ISBN 10: 0071791523 ISBN 13: 9780071791526
Nuevos Tapa dura Cantidad: 10
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The Book Depository US
(London, Reino Unido)
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[?]

Descripción McGraw-Hill Education - Europe, United States, 2012. Hardback. Estado de conservación: New. 239 x 190 mm. Language: English . Brand New Book. This is the First How-To Strategy Guide to Transmedia Storytelling. Phillips book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story . (David Gale, Executive Vice President, MTV Cross Media). Transmedia storytelling is a bold and exciting new arena for creativity and innovation.Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling . (Michelle Satter, Founding Director, Sundance Institute Feature Film Program). An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended! (Jeff Gomez, CEO, Starlight Runner Entertainment). A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling . (C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen ). It includes QA sessions with the world s leading experts in transmedia storytelling. About the Book: What is transmedia storytelling and what can it do for you? It s the buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures - at a fraction of the cost.You ll learn how to: choose the right platforms for your story; decide whether to DIY or outsource work; find and keep a strong core production team; make your audience a character in your story; get the funding you need and even make a profit; and, Forge your own successful transmedia career. With these proven media-ready strategies, you ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You ll create major buzz with structures such as alternate reality games and fictional character sites - or even old-fashioned platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level - through transmedia storytelling. Nº de ref. de la librería AA39780071791526

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Phillips, Andrea
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Descripción 2012. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780071791526

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Descripción McGraw-Hill Professional 2012-08-01, 2012. Estado de conservación: New. Nº de ref. de la librería NU-GRD-04879879

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Phillips, Andrea
Editorial: McGraw-Hill Education (2012)
ISBN 10: 0071791523 ISBN 13: 9780071791526
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Descripción McGraw-Hill Education, 2012. Hardcover. Estado de conservación: New. Nº de ref. de la librería 0071791523

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Descripción McGraw-Hill Education - Europe, 2012. Estado de conservación: New. 2012. 1st Edition. Hardcover. A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost. Num Pages: 288 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 193 x 25. Weight in Grams: 720. . . . . . . Nº de ref. de la librería V9780071791526

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