"Sinopsis" puede pertenecer a otra edición de este libro.
The breakthrough marketing strategy from the world's most innovative advertising agency
One of the largest and most successful advertising companies in the world, Dentsu has pioneered a sophisticated new cross-communication strategy--and now it's being revealed for the first time. In a world saturated with marketing messages, making your offering relevant is your biggest challenge. Dentsu's Cross Switch model meets it head on.
The Dentsu Way shares proven tactics for getting your message to consumers and creating "scenarios" to move them through calibrated Contact Points to meet whatever specific goal you set.
This game-changing book:
Gain broader, more meaningful customer involvement and penetrate more deeply than ever into your market by following the Dentsu Way.
"Sobre este título" puede pertenecer a otra edición de este libro.
Gastos de envío:
EUR 3,75
A Estados Unidos de America
Descripción Hardcover. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0071748121
Descripción Condición: new. Nº de ref. del artículo: FrontCover0071748121
Descripción Hardcover. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0071748121
Descripción Hardcover. Condición: new. Buy for Great customer experience. Nº de ref. del artículo: GoldenDragon0071748121
Descripción Hardcover. Condición: Brand New. 1st edition. 320 pages. 9.00x6.00x1.00 inches. In Stock. Nº de ref. del artículo: __0071748121
Descripción Hardcover. Condición: new. New. Nº de ref. del artículo: Wizard0071748121
Descripción Condición: New. New. In shrink wrap. Looks like an interesting title! 1.34. Nº de ref. del artículo: Q-0071748121
Descripción Hardcover. Condición: Brand New. 1st edition. 320 pages. 9.00x6.00x1.00 inches. In Stock. Nº de ref. del artículo: 0071748121