REPOSITIONING: Marketing in an Era of Competition, Change and Crisis

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9780071635592: REPOSITIONING:  Marketing in an Era of Competition, Change and Crisis
Reseña del editor:

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind—a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete—andsucceed—in today’s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies—providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the “3 Cs” of business: Competition,Change, and Crisis . . .

  1. BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd.
  2. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers.
  3. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares.

Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You’ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You’ll learn thedangers of attacking your competitors head-on—andthe value of emphasizing value. You’ll see how consumerscan have too many choices to pick from—and whatyou can do to make them pick your brand.

Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today’s market.Understanding the mindset of your consumers is halfthe battle. Winning in today’s world is often a matter ofrepositioning. It’s how you rethink the strategies you’vealways relied on. It’s how you regain the success you’veworked so hard for. It’s how you win the new battle ofthe mind.

Contraportada:

The marketplace is changing. Are you?

So you’ve mastered the art of marketing. You’ve positioned your company, branded yourproduct, and targeted your consumer. Unfortunately, in today’s economy, that’s not enough.You need REPOSITIONING.

A brilliant new approach to consumer psychology and corporate identity, this groundbreaking—and game-changing—guide shows you how to . . .

RETHINK your current marketing
REFOCUS your consumer branding
REASSESS your company’s strengths
REPOSITION your corporate identity
RECLAIM your competitive edge

"Sobre este título" puede pertenecer a otra edición de este libro.

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Trout, Jack; Rivkin, Steve
Editorial: McGraw-Hill Education
ISBN 10: 0071635599 ISBN 13: 9780071635592
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Descripción McGraw-Hill Education. Hardcover. Estado de conservación: New. 0071635599 Ships promptly from Texas. Nº de ref. de la librería GHP5135ECGG012317H0601

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Rivkin, Steve, Trout, Jack
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ISBN 10: 0071635599 ISBN 13: 9780071635592
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Descripción McGraw-Hill Education, 2009. Hardcover. Estado de conservación: New. Brand New. Ships within 24 hours in well-protected mailer. 100% Money-Back Guarantee. Tracking number provided. Nº de ref. de la librería mon0000010757

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Steve Rivkin and Jack Trout
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Steve Rivkin,Jack Trout
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Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABESTTND3720

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Descripción McGraw-Hill Education - Europe, United States, 2009. Hardback. Estado de conservación: New. 213 x 142 mm. Language: English . Brand New Book. The book that completes Positioning .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind-a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete-andsucceed-in today s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies-providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the 3 Cs of business: Competition,Change, and Crisis .BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You ll learn thedangers of attacking your competitors head-on-andthe value of emphasizing value. You ll see how consumerscan have too many choices to pick from-and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today s market.Understanding the mindset of your consumers is halfthe battle. Winning in today s world is often a matter ofrepositioning. It s how you rethink the strategies you vealways relied on. It s how you regain the success you veworked so hard for. It s how you win the new battle ofthe mind. Nº de ref. de la librería AA39780071635592

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Jack Trout, Steve Rivkin
Editorial: McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0071635599 ISBN 13: 9780071635592
Nuevos Tapa dura Cantidad: 1
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The Book Depository
(London, Reino Unido)
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[?]

Descripción McGraw-Hill Education - Europe, United States, 2009. Hardback. Estado de conservación: New. 213 x 142 mm. Language: English . Brand New Book. The book that completes Positioning .Thirty years ago, Jack Trout and Al Ries publishedtheir classic bestseller, Positioning: The Battle for YourMind-a book that revolutionized the world of marketing.But times have changed. Competition is fiercer.Consumers are savvier. Communications are faster. Andonce-successful companies are in crisis mode. Repositioning shows you how to adapt, compete-andsucceed-in today s overcrowded marketplace. Globalmarketing expert Jack Trout has retooled his mosteffective positioning strategies-providing a must-havearsenal of proven marketing techniques specificallyredesigned for our current climate. With Repositioning,you can conquer the 3 Cs of business: Competition,Change, and Crisis .BEAT THE COMPETITION: Challenge your rivals,differentiate your product, increase your value,and stand out in the crowd. CHANGE WITH THE TIMES: Use the latesttechnologies, communications, and multimediaresources to connect with your consumers. MANAGE A CRISIS: Cope with everything fromprofi t losses and rising costs to bad pressand PR nightmares. Even if your company is doing well, these cutting-edgemarketing observations can keep you on top of your gameand ahead of the pack. You ll discover how expandingproduct lines may decrease your overall sales, why newbrand names often outsell established brands, and whyslashing prices is usually a bad idea. You ll learn thedangers of attacking your competitors head-on-andthe value of emphasizing value. You ll see how consumerscan have too many choices to pick from-and whatyou can do to make them pick your brand. Drawing from the latest research studies, consumer statistics,and business-news headlines, Trout reveals thehidden psychological motives that drive today s market.Understanding the mindset of your consumers is halfthe battle. Winning in today s world is often a matter ofrepositioning. It s how you rethink the strategies you vealways relied on. It s how you regain the success you veworked so hard for. It s how you win the new battle ofthe mind. Nº de ref. de la librería AA39780071635592

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Jack Trout, Steve Rivkin
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Descripción Paperback. Estado de conservación: New. Softcover Book, Condition: New. 1st Edition. [Please Read Carefully Before Buying], This Is An International Edition. Printed In Black and White. 224 pages, Book Cover And ISBN No May Be Different From US Edition. Restricted Sales Disclaimer Wordings Not For Sales In USA And Canada May Be Printed On The Cover Of The Book. Standard Shipping 7-14 Business Days. Expedited Shiping 4-8 Business Days. ***WE DO NOT ENTERTAIN BULK ORDERS.*** The Books May Be Ship From Overseas For Inventory Purpose. Nº de ref. de la librería 320877

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TROUT
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Descripción 2009. Soft cover. Estado de conservación: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Nº de ref. de la librería UN-TM-IN-105

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Jack Trout, Steve Rivkin
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Descripción Paperback. Estado de conservación: New. New Softcover International Edition, Printed in Black and White, Different ISBN, Same Content As US edition, Book Cover may be Different, in English Language. Nº de ref. de la librería 13422

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TROUT,JACK
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Descripción Estado de conservación: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Nº de ref. de la librería AIND-37039

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