Marketing for Financial Advisors: Build Your Business, Bring in Clients, and Establish Your Brand: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan

2,71 valoración promedio
( 7 valoraciones por GoodReads )
 
9780071605144: Marketing for Financial Advisors: Build Your Business, Bring in Clients, and Establish Your Brand: Build Your Business by Establishing Your Brand, Knowing Your Clients and Creating a Marketing Plan
From the Publisher:

To financial advisors who ask, “Who has the timeand money for marketing?” the authors have animportant piece of advice: Treat your practice like asmall business, or you will be put out of business.

In an economy in flux, prospective clients arehesitant to put their financial future in the handsof just anyone. This is where Marketing for FinancialAdvisors comes in. The definitive marketingbook designed specifically for financial advisors,it provides all the basic marketing skills you needto attract high-net-worth clients quicker and ingreater numbers than ever. Putting the authors’proven techniques to use, you can immediatelybuild your client base by:

  • Establishing brand and reputational awareness
  • Developing a differentiated value proposition
  • Creating a “word-of-mouth” army
  • Understanding your clients’ psychology
  • Focusing on a niche segment of clients
  • Building a sophisticated marketing campaign
  • Writing an effective marketing plan
  • Determining the ROI of your marketing spend

Faculty members of the Wharton School’s marketingdepartment, the authors base much of theiradvice on a study of more than 800 financialadvisors. Throughout the text, proven marketingapproaches are combined with real-world insightsfrom these successful advisors.

Marketing for Financial Advisors opens the door toan entirely new perspective on your business. Youwill begin to view yourself as an entrepreneur andunderstand that an investment in marketing is aninvestment in the future of your business.

Whether you already run a successful financialadvisory firm or plan to start one, you must buildcustomer relationships through marketing if youwant to survive and profit for years to come. Takeyour first steps as a small-business entrepreneurusing Marketing for Financial Advisors asyour guide.

From the Back Cover:

The definitive guide to marketingyour way to growth and profits

“This book will yield the greatest return to those financial advisors whoare ‘long’ on investment experience, but ‘short’ on marketing savvy.”
—Sam Stovall, Chief Investment Strategist, Standard & Poor’s Equity Research

Marketing for Financial Advisors demystifies marketing jargon and providespractical, concrete tools that time-constrained advisors can use tonot only maximize ROI but, more importantly, develop a client-centricmarketing orientation that can better meet client needs.”
—Stephen Horan, Ph.D., Head of Professional EducationContent and Private Wealth, CFA Institute

“Every financial advisor should read this book, especially if he or shethinks the competition will. I have never seen a marketing treatment ason-target for financial advisors interested in managing their practiceswell for both their and their clients’ well-being.”
—Christopher C. Geczy, Ph.D., Academic Director, Wharton Wealth ManagementInitiative, and Adjunct Associate Professor of Finance, the Wharton School

“The authors have provided the framework for financial advisors toinstitutionalize the best practices of more than 800 top advisors.”
—Eva Vitale, Learning Executive, Insurance Industry

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti
ISBN 10: 0071605142 ISBN 13: 9780071605144
Nuevos Hardcover Cantidad: 8
Librería
Marlton Books
(Rosenhayn, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Hardcover. Estado de conservación: New. Book is brand new! Fast Shipping - Safe and Secure Bubble Mailer!. Nº de ref. de la librería 38V9EM00184U

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 3,85
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,74
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti
Editorial: McGraw-Hill Education (2009)
ISBN 10: 0071605142 ISBN 13: 9780071605144
Nuevos Tapa dura Cantidad: 1
Librería
Arroway Books
(Narberth, PA, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill Education, 2009. Hardcover. Estado de conservación: New. Brand New and Unused. Publishers overstock mark on the top edge. Nº de ref. de la librería 128844

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 5,84
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,73
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti
Editorial: McGraw-Hill (2009)
ISBN 10: 0071605142 ISBN 13: 9780071605144
Nuevos Tapa dura Cantidad: 1
Librería
Book Deals
(Lewiston, NY, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill, 2009. Estado de conservación: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Marketing for Financial Advisors helps you create a plan and bring in clients that will ultimately build a thriving practice. Nº de ref. de la librería ABE_book_new_0071605142

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 9,66
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

4.

Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti
Editorial: McGraw-Hill (2009)
ISBN 10: 0071605142 ISBN 13: 9780071605144
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill, 2009. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0071605142

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 12,26
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,73
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti
Editorial: McGraw-Hill (2009)
ISBN 10: 0071605142 ISBN 13: 9780071605144
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill, 2009. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0071605142

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 18,11
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti
ISBN 10: 0071605142 ISBN 13: 9780071605144
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97800716051441.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 15,90
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,73
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti
Editorial: Mcgraw Hill Publishers
ISBN 10: 0071605142 ISBN 13: 9780071605144
Nuevos Cantidad: > 20
Librería
INDOO
(Avenel, NJ, Estados Unidos de America)
Valoración
[?]

Descripción Mcgraw Hill Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 0071605142

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,12
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,27
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti
Editorial: McGraw-Hill (2009)
ISBN 10: 0071605142 ISBN 13: 9780071605144
Nuevos Cantidad: > 20
Librería
Paperbackshop-US
(Commerce, GA, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill, 2009. HRD. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VJ-9780071605144

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 21,29
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,73
A Estados Unidos de America
Destinos, gastos y plazos de envío

9.

Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti
Editorial: McGraw-Hill Education - Europe, United States (2009)
ISBN 10: 0071605142 ISBN 13: 9780071605144
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción McGraw-Hill Education - Europe, United States, 2009. Hardback. Estado de conservación: New. 231 x 155 mm. Language: English . Brand New Book. To financial advisors who ask, Who has the timeand money for marketing? the authors have animportant piece of advice: Treat your practice like asmall business, or you will be put out of business. In an economy in flux, prospective clients arehesitant to put their financial future in the handsof just anyone. This is where Marketing for FinancialAdvisors comes in. The definitive marketingbook designed specifically for financial advisors,it provides all the basic marketing skills you needto attract high-net-worth clients quicker and ingreater numbers than ever. Putting the authors proven techniques to use, you can immediatelybuild your client base by: Establishing brand and reputational awareness Developing a differentiated value proposition Creating a word-of-mouth army Understanding your clients psychology Focusing on a niche segment of clients Building a sophisticated marketing campaign Writing an effective marketing plan Determining the ROI of your marketing spend Faculty members of the Wharton School s marketingdepartment, the authors base much of theiradvice on a study of more than 800 financialadvisors. Throughout the text, proven marketingapproaches are combined with real-world insightsfrom these successful advisors. Marketing for Financial Advisors opens the door toan entirely new perspective on your business. Youwill begin to view yourself as an entrepreneur andunderstand that an investment in marketing is aninvestment in the future of your business. Whether you already run a successful financialadvisory firm or plan to start one, you must buildcustomer relationships through marketing if youwant to survive and profit for years to come. Takeyour first steps as a small-business entrepreneurusing Marketing for Financial Advisors asyour guide. Nº de ref. de la librería BZV9780071605144

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 33,44
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

10.

Bradlow, Eric T.; Niedermeier, Keith E.; Williams, Patti
Editorial: McGraw-Hill Education (2009)
ISBN 10: 0071605142 ISBN 13: 9780071605144
Nuevos Tapa dura Cantidad: 3
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill Education, 2009. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110071605142

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 43,76
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,79
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda