The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business (Business Books)

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9780071495691: The Inside Advantage: The Strategy that Unlocks the Hidden Growth in Your Business (Business Books)

Book by Conti Dave Bloom Robert

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Reseña del editor:

Be the Driving Force Behind Your Company's Growth

Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.

This strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.

Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.

Bloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.

Doing what you're good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors.

Contraportada:

Discover Your Business's Inside Advantage and Start Growing

“Bob's strategic focus and aggressive leadership helped Publicis achieve significant growth in the US. Bob has clearly identified the best way to grow-which is the 'inside advantage' that all companies have. Better still, he offers an approach, a method and steps to follow. The Inside Advantage is nothing less than a recipe for success.”-Maurice Levy, Chairman/CEO, Publicis Groupe SA

“Bob was instrumental in the growth of a number of our important brands at Nestlé USA. The Inside Advantage gives you a process to find your most valuable consumer, and then the insight on how to interact with that consumer to accelerate growth. It's a 'must read'!”-Joe Weller, Former Chairman/CEO, Nestlé USA

“Bob spent a successful career advising business executives and entrepreneurs to learn how to grow their companies and now he's sharing this advice with others. If you want to grow your business . . . read The Inside Advantage cover to cover.”-Jack Mitchell, author of Hug Your Customers and Hug Your People

“If you are looking for practical wisdom from a battle-tested field general of business-look no further. I arranged monthly meetings for years with Bob to uncover the practical wisdom he so effortlessly unfolds in the pages of The Inside Advantage. This step-by-step guide unleashes the resident magic inside any organization that has the guts to put it to the test. Hold on. It is a great ride.”-Robert Dotson, CEO T-Mobile USA

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Robert Bloom & Dave Conti
ISBN 10: 007149569X ISBN 13: 9780071495691
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Descripción Hardcover. Estado de conservación: New. 1st edition. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Nº de ref. de la librería INAB1425117

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Dave Conti
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Descripción Estado de conservación: Brand New. PAPERBACK,Book Condition New, Brand New, Softcover, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Nº de ref. de la librería ABESTTND7623

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Bloom, Robert; Conti, Dave
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Descripción McGraw-Hill, 2007. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 007149569X

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Descripción Mcgraw Hill Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 007149569X

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BLOOM
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Descripción 2007. Soft cover. Estado de conservación: New. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number & cover page may be different but contents identical to the US edition word by word. Book is in English language. Nº de ref. de la librería UN-TM-IN-163

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Robert H. Bloom and Dave Conti
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97800714956911.0

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Bloom, Robert
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Descripción McGraw-Hill Education, 2007. HRD. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days.THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Nº de ref. de la librería IP-9780071495691

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Robert Bloom, Dave Conti
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Descripción McGraw-Hill, 2007. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX007149569X

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Bloom, Robert
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Descripción Hardcover. Estado de conservación: New. This item is printed on demand. Item doesn't include CD/DVD. Nº de ref. de la librería 955143

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Robert H. Bloom, Dave Conti
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Descripción McGraw-Hill Education - Europe, United States, 2007. Hardback. Estado de conservación: New. 226 x 157 mm. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Be the Driving Force Behind Your Company s Growth Robert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business. This strategy reflects Bloom s 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday s, Zales, Nestle, and L Oreal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups. Now, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don t know how to craft a growth strategy. Bloom s process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise.It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers. Doing what you re good at and doing it better than anyone else will create growth. The Inside Advantage will help you capture that magic moment when customers will select your product or service over those of your competitors. Nº de ref. de la librería BZV9780071495691

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