Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas

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9780071467858: Words that Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas
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More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

Biografía del autor:

Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell.

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Richard Bayan
Editorial: McGraw-Hill Education - Europe, United States (2006)
ISBN 10: 0071467858 ISBN 13: 9780071467858
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Descripción McGraw-Hill Education - Europe, United States, 2006. Paperback. Estado de conservación: New. 220 x 216 mm. Language: English . Brand New Book. More than 6,000 words and phrases that make the difference between yadda-yadda-yadda and copy that sells Looking for a better way to say authentic? Words That Sell gives you 57 alternatives. How about appealing? Take your pick from 76 synonyms. You ll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy.? * Leap into.Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You ll fall in love with.* Your ticket to.* king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100 satisfaction guarantee Special strategies that seal the deal: Five-star quality * You re worth it * Don t fall for.* We make life easier * You re one of a select few.* discriminating * Your thoughtful gift Revised and Expanded ed of 2nd revised ed. Nº de ref. de la librería AA39780071467858

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Richard Bayan
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Descripción McGraw-Hill Education - Europe, United States, 2006. Paperback. Estado de conservación: New. 220 x 216 mm. Language: English . Brand New Book. More than 6,000 words and phrases that make the difference between yadda-yadda-yadda and copy that sells Looking for a better way to say authentic? Words That Sell gives you 57 alternatives. How about appealing? Take your pick from 76 synonyms. You ll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy.? * Leap into.Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You ll fall in love with.* Your ticket to.* king-size * Gives you the power * baby-soft * Clinchers to win over your customer: Reap the benefits today * Don t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100 satisfaction guarantee Special strategies that seal the deal: Five-star quality * You re worth it * Don t fall for.* We make life easier * You re one of a select few.* discriminating * Your thoughtful gift Revised and Expanded ed of 2nd revised ed. Nº de ref. de la librería AA39780071467858

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Descripción McGraw-Hill Education, 2006. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780071467858

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Descripción Softcover. Estado de conservación: New. More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this editionCross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and moreRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute forWords That Sell.Find the perfect words and phrases to win over customersGrabbers that get attention:No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy.? * Leap into.Descriptions and benefits that create appeal:Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with.* Your ticket to. * king-size * Gives you the power * baby-soft *Clinchers to win over your customer:Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guaranteeSpecial strategies that seal the deal:Five-star quality * You're worth it * Don't fall for. * We make life easier * You're one of a select few. * discriminating * Your thoughtful gift. Nº de ref. de la librería 9095335

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Descripción McGraw-Hill Education, 2006. Paperback. Estado de conservación: New. Nº de ref. de la librería 0071467858

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Descripción 2006. Paperback. Estado de conservación: New. 2nd. 225mm x 11mm x 218mm. Paperback. More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sellsLooking for a better way to say "authentic?" "Words That .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 134 pages. 0.350. Nº de ref. de la librería 9780071467858

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Descripción McGraw-Hill Education. PAPERBACK. Estado de conservación: New. 0071467858 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 4296396

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Descripción McGraw-Hill Education - Europe, 2006. Estado de conservación: New. 2006. 2nd Edition. Paperback. A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' Num Pages: 160 pages. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 222 x 218 x 8. Weight in Grams: 318. . . . . . . Nº de ref. de la librería V9780071467858

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