The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

4 valoración promedio
( 8 valoraciones por Goodreads )
 
9780071439190: The Underdog Advantage: Using the Power of Insurgent Strategy to Put Your Business on Top

Book by Morey David Miller Scott Morey David Miller Scot

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:

What do US Special Ops, George Washington, Mao Tse-tung, Sparticus, Oprah Winfrey, and Apple Computers all have in common? In addition to boldness, daring, and a never-say-die attitude, they are among the most successful practitioners of insurgency tactics - the same tactics you need to succeed in your ongoing battle for the hearts, minds, and pocketbooks of today's consumers. To succeed in an age of increasing clutter and competition, you've got to learn to be use the same opportunistic and aggressive energy used by successful underdogs, and never settle for less than a clear victory. "The Underdog Advantage" shows you how. Two of today's most sought-after political and business strategists, David Morey and Scott Miller, masterminded winning presidential campaigns for Vincente Fox of Mexico, Corazon Aquino in the Philippines, and Kim Dae Jung in South Korea, among other world leaders.They've engineered winning congressional and gubernatorial campaigns throughout the US. And they've helped a score of top companies - including Microsoft, Coca-Cola, Apple Computer, Nike, Disney, Verizon, Visa, McDonalds, 7-Eleven, and others - use insurgency principles to achieve or maintain leadership positions in their industries. In the "Underdog Advantage", they analyze the success of the insurgency model and show how even great companies have strayed from the insurgent path and the consequences they paid. More importantly, David and Scott distill insurgency principles into a set of easy-to-follow techniques that you can put to work in your organization right away.A battlefield manual for business leaders of every stripe, "The Underdog Advantage" uses fascinating case studies to explore insurgency principles and shows you how to: instill and maintain an underdog attitude company-wide to move faster, think smarter, and welcome change as an opportunity; develop hyper-aggressive marketing, communications and competitive strategies; create a down-and-dirty culture of insurgency and foster a winning attitude among all staff members; and, continue to gain market share, achieve greater customer satisfaction and have happier, more committed and productive employees. In today's challenged global economy, no incumbent's victory is assured, and just about every company is an underdog. "The Underdog Advantage" shows what it takes to lead your company to market dominance and keep it there. How insurgents rule today's markets - and how your business can join the revolution.Over the past quarter century, David Morey and Scott Miller have masterminded successful political campaigns and helped dozens of companies in everything from bio-tech to telecom to whiskey achieve and/or maintain market dominance. The most important lesson they've learned is that the largest corporations, like the most successful candidates, are at their best when they act small - not as arrogant incumbents, but hungry insurgents. If you hope to prevail in today's fragmented, hyper-competitive markets you're going to have to learn to use the same strategies and tactics that helped the Founding Fathers beat King George, Microsoft beat Big Blue, and Starbucks to sweep the burgeoning market for designer coffee.And now "The Underdog Advantage" shows you how to: develop aggressive marketing strategies that bring you to the forefront of the market; promote a tactical marketing model for organizations of every size; instill the underdog approach in every employee company-wide; and, create the revolutionary culture that propels companies to greater achievement - and visibility. No matter how big your organization or substantial your market share, "The Underdog Advantage" will help you harness the winning energy that can propel your image and your profits to the top of the heap.

Biografía del autor:

David Morey is founder, president, and CEO of DMG, a leading strategic communications consultancy whose clients have included political and corporate leaders around the world. He lives in Washington, DC.

Scott Miller Scott Miller is founder of the Sawyer-Miller Group and Core Strategy Group and a renown political and corporate strategist. He lives in Atlanta.

"Sobre este título" puede pertenecer a otra edición de este libro.

Los mejores resultados en AbeBooks

1.

Morey, David; Miller, Scott; Morey , David; Miller , Scott
Editorial: McGraw-Hill (2004)
ISBN 10: 0071439196 ISBN 13: 9780071439190
Nuevos Tapa dura Cantidad: 1
Librería
SharP.Books
(Rockford, IL, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill, 2004. Hardcover. Estado de conservación: New. New. nice cover, tight binding, clean pages. thanx!. Nº de ref. de la librería 008-0140

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 16,88
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

2.

Morey, David; Miller, Scott; Morey , David; Miller , Scott
Editorial: McGraw-Hill (2004)
ISBN 10: 0071439196 ISBN 13: 9780071439190
Nuevos Tapa dura Cantidad: 1
Librería
Sequitur Books
(Boonsboro, MD, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill, 2004. Hardcover. Estado de conservación: New. Hardcover and dust jacket. Good binding and cover. Clean, unmarked pages. Ships daily. Nº de ref. de la librería 1705240031

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 17,05
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,58
A Estados Unidos de America
Destinos, gastos y plazos de envío

3.

Morey David
Editorial: The McGraw-Hill Company
ISBN 10: 0071439196 ISBN 13: 9780071439190
Nuevos Cantidad: 1
Librería
Majestic Books
(London, ,, Reino Unido)
Valoración
[?]

Descripción The McGraw-Hill Company. Estado de conservación: New. pp. 288. Nº de ref. de la librería 5358612

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 20,61
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 6,33
De Reino Unido a Estados Unidos de America
Destinos, gastos y plazos de envío

4.

David Morey; Scott Miller; David Morey ; Scott Miller
Editorial: McGraw-Hill (2004)
ISBN 10: 0071439196 ISBN 13: 9780071439190
Nuevos Tapa dura Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill, 2004. Hardcover. Estado de conservación: New. book. Nº de ref. de la librería 0071439196

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,06
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

5.

David Morey, Scott Miller, David Morey , Scott Miller
Editorial: McGraw-Hill (2004)
ISBN 10: 0071439196 ISBN 13: 9780071439190
Nuevos Tapa dura Cantidad: 1
Librería
Ergodebooks
(RICHMOND, TX, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill, 2004. Hardcover. Estado de conservación: New. 1. Nº de ref. de la librería DADAX0071439196

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 30,04
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío

6.

Morey, David, Miller, Scott, Morey , Dav
Editorial: McGraw-Hill (2004)
ISBN 10: 0071439196 ISBN 13: 9780071439190
Nuevos Tapa dura Cantidad: 2
Librería
Murray Media
(North Miami Beach, FL, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill, 2004. Hardcover. Estado de conservación: New. Nº de ref. de la librería P110071439196

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 40,07
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,68
A Estados Unidos de America
Destinos, gastos y plazos de envío

7.

Morey, David; Miller, Scott; Morey , David; Miller , Scott
Editorial: McGraw-Hill
ISBN 10: 0071439196 ISBN 13: 9780071439190
Nuevos Tapa dura Cantidad: 1
Librería
Cloud 9 Books
(Wellington, FL, Estados Unidos de America)
Valoración
[?]

Descripción McGraw-Hill. Hardcover. Estado de conservación: New. 0071439196 New Condition. Nº de ref. de la librería NEW6.0027549

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 55,29
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 4,46
A Estados Unidos de America
Destinos, gastos y plazos de envío

8.

David Morey and Scott Miller
ISBN 10: 0071439196 ISBN 13: 9780071439190
Nuevos Cantidad: 1
Librería
Castle Rock
(Pittsford, NY, Estados Unidos de America)
Valoración
[?]

Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97800714391901.0

Más información sobre esta librería | Hacer una pregunta a la librería

Comprar nuevo
EUR 91,14
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,57
A Estados Unidos de America
Destinos, gastos y plazos de envío