Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers

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9780071427319: Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
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This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In "Sun Tzu Strategies for Marketing", the bestselling author of "Sun Tzu: The Art of War for Managers" interprets the crafty general's classic battle strategies specifically for today's marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu's writings to marketing strategy. Gerald Michaelson restates these timeless ideas as 'the principles of the marketing war'. Each principle is illustrated with strategic and tactical applications drawn from the world's most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read "Sun Tzu Strategies for Marketing" and become a master at the art of winning.

Biografía del autor:

Gerald A. Michaelson, former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.

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Michaelson, Gerald; Michaelson, Steven
Editorial: McGraw-Hill Education
ISBN 10: 0071427317 ISBN 13: 9780071427319
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Gerald A. Michaelson, Steven W. Michaelson
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ISBN 10: 0071427317 ISBN 13: 9780071427319
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Descripción McGraw-Hill Education - Europe, United States, 2003. Paperback. Estado de conservación: New. 226 x 147 mm. Language: English . Brand New Book. This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing , the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty general s classic battle strategies specifically for today s marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu s writings to marketing strategy. Gerald Michaelson restates these timeless ideas as the principles of the marketing war . Each principle is illustrated with strategic and tactical applications drawn from the world s most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read Sun Tzu Strategies for Marketing and become a master at the art of winning. Nº de ref. de la librería AA39780071427319

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Gerald A. Michaelson, Steven W. Michaelson
Editorial: McGraw-Hill Education - Europe, United States (2003)
ISBN 10: 0071427317 ISBN 13: 9780071427319
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Descripción McGraw-Hill Education - Europe, United States, 2003. Paperback. Estado de conservación: New. 226 x 147 mm. Language: English . Brand New Book. This book presents winning marketing principles from the greatest strategist of all time. What can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing , the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty general s classic battle strategies specifically for today s marketing professionals. Packed with brilliant insights that will help you apply this ancient wisdom in the modern world, this powerful new translation includes special notations that underscore the relevance of Sun Tzu s writings to marketing strategy. Gerald Michaelson restates these timeless ideas as the principles of the marketing war . Each principle is illustrated with strategic and tactical applications drawn from the world s most successful marketing campaigns.These principles include: organization of intelligence - know your market as well as you know yourself; a secure position - occupy a position that cannot easily be taken by your opponent; surprise - gain psychological dominance and deny the initiative to you opponent; economy of force - assess accurately where you deploy your resources; command structure - good management unleashes the power of human resources; and, simplicity - even the simplest plans are difficult to execute. Let the wisdom of the past brighten your future. Read Sun Tzu Strategies for Marketing and become a master at the art of winning. Nº de ref. de la librería AA39780071427319

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