The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business

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9780071379687: The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business
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This title shows how market leaders from Disney to Nike successfully target human emotions - and how other companies can join them. "The Dream Society" reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams - and what organizations must do to keep from being left behind.Praise for "The Dream Society": 'A riveting essay on the demands for goods and services ...Well presented and organized, this is highly recommended for academic and corporate libraries' -"Library Journal". 'The Dream Society is a fresh new way to look at the future and at how businesses need to transform themselves in order to prosper in the 21st century' - Arnold Brown, Noted futurist, Weiner, Edrich, Brown, Inc. 'Stories have always been the key motivation in making a purchase, fixing a deal, and raising one's level of effectiveness in the world. In the future, leaders will have to become storytellers first and managers second. Rolf Jensen is pointing the way to the future' - Harriet Rubin, Author, "The Princessa: Machiavelli for Women".

Contraportada:

How Market Leaders from Disney to Nike Successfully Target Human Emotions­­and How Other Companies Can Join Them

The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams­­and what organizations must do to keep from being left behind.

Praise for The Dream Society:

"A riveting essay on the demands for goods and services ... Well presented and organized, this is highly recommended for academic and corporate libraries."
­­Library Journal

"The Dream Society is a fresh new way to look at the future and at how businesses need to transform themselves in order to prosper in the 21st century."
­­Arnold Brown, Noted futurist, Weiner, Edrich, Brown, Inc.

"Stories have always been the key motivation in making a purchase, fixing a deal, and raising one's level of effectiveness in the world. In the future, leaders will have to become storytellers first and managers second. Rolf Jensen is pointing the way to the future."
­­Harriet Rubin, Author, The Princessa: Machiavelli for Women

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Jensen, Rolf
Editorial: McGraw-Hill Education
ISBN 10: 0071379681 ISBN 13: 9780071379687
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cornacres
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Descripción McGraw-Hill Education. PAPERBACK. Estado de conservación: New. 0071379681 Brand new, softcover, The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business. Nº de ref. de la librería SKU1011716

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Jensen, Rolf
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Rolf Jensen
Editorial: McGraw-Hill Education - Europe, United States (2001)
ISBN 10: 0071379681 ISBN 13: 9780071379687
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Descripción McGraw-Hill Education - Europe, United States, 2001. Paperback. Estado de conservación: New. Reprint. 224 x 152 mm. Language: English . Brand New Book. This title shows how market leaders from Disney to Nike successfully target human emotions - and how other companies can join them. The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today s dream society trades on the exciting world of human potential and dreams - and what organizations must do to keep from being left behind.Praise for The Dream Society : A riveting essay on the demands for goods and services .Well presented and organized, this is highly recommended for academic and corporate libraries - Library Journal . The Dream Society is a fresh new way to look at the future and at how businesses need to transform themselves in order to prosper in the 21st century - Arnold Brown, Noted futurist, Weiner, Edrich, Brown, Inc. Stories have always been the key motivation in making a purchase, fixing a deal, and raising one s level of effectiveness in the world. In the future, leaders will have to become storytellers first and managers second. Rolf Jensen is pointing the way to the future - Harriet Rubin, Author, The Princessa: Machiavelli for Women . Nº de ref. de la librería AA39780071379687

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4.

Rolf Jensen
Editorial: McGraw-Hill Education - Europe, United States (2001)
ISBN 10: 0071379681 ISBN 13: 9780071379687
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The Book Depository
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Descripción McGraw-Hill Education - Europe, United States, 2001. Paperback. Estado de conservación: New. Reprint. 224 x 152 mm. Language: English . Brand New Book. This title shows how market leaders from Disney to Nike successfully target human emotions - and how other companies can join them. The Dream Society reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today s dream society trades on the exciting world of human potential and dreams - and what organizations must do to keep from being left behind.Praise for The Dream Society : A riveting essay on the demands for goods and services .Well presented and organized, this is highly recommended for academic and corporate libraries - Library Journal . The Dream Society is a fresh new way to look at the future and at how businesses need to transform themselves in order to prosper in the 21st century - Arnold Brown, Noted futurist, Weiner, Edrich, Brown, Inc. Stories have always been the key motivation in making a purchase, fixing a deal, and raising one s level of effectiveness in the world. In the future, leaders will have to become storytellers first and managers second. Rolf Jensen is pointing the way to the future - Harriet Rubin, Author, The Princessa: Machiavelli for Women . Nº de ref. de la librería AA39780071379687

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Rolf Jensen
ISBN 10: 0071379681 ISBN 13: 9780071379687
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Descripción 2001. Paperback. Estado de conservación: New. 1st. 150mm x 18mm x 226mm. Paperback. ""The Dream Society" . . . provides dramatic insights into how marketing will operate in the 21st century."?Atlanta Business Chronicle"A fascinating lo.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 256 pages. 0.340. Nº de ref. de la librería 9780071379687

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Descripción McGraw-Hill Education, 2001. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780071379687

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Rolf Jensen
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Descripción Estado de conservación: Brand New. Book Condition: Brand New. Nº de ref. de la librería 97800713796871.0

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Descripción Paperback. Estado de conservación: New. Nº de ref. de la librería 1680597

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Descripción Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-ING-00140082

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Descripción McGraw-Hill Education. PAPERBACK. Estado de conservación: New. 0071379681 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Nº de ref. de la librería 4706593

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