Artículos relacionados a The Ultimate Guide to Sports Marketing (MARKETING/SALES/ADV...

The Ultimate Guide to Sports Marketing (MARKETING/SALES/ADV & PROMO) - Tapa dura

 
9780071361248: The Ultimate Guide to Sports Marketing (MARKETING/SALES/ADV & PROMO)
Ver todas las copias de esta edición ISBN.
 
 
Book by Graham Stedman

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor:
This title includes vital industry information, Internet strategies, and more. It offers an insider's look at the dynamic world of sports marketing. Sports marketing is a prestigious - and challenging - career."The Ultimate Guide to Sports Marketing", second edition, will show you how to get your foot in the door and, once inside, construct a solid career in virtually any sport-related field you choose. The first book to go behind the scenes to examine all the fundamentals - from getting that elusive first job interview to acquiring funding, negotiating contracts, managing event logistics, and more - this integrated approach to sports marketing features: discussions with top-level professionals who helped establish and define the field The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis; a proven method for identifying internal aspects and external variables that may affect your success; sample agreements for independent contractors, sponsorship, licensing, endorsements, and venues.Whether you are managing and marketing sports organizations, products, events, or even the athletes themselves, you must be able to look beyond the games to keep them functioning seamlessly. Let "The Ultimate Guide to Sports Marketing" act as both your guidebook and fingertip reference for entering - and building a career in - the exciting world of today's sports marketing. "Get the fundamentals down and the level of everything you do will rise." - Michael Jordan."The Ultimate Guide to Sports Marketing" is about the fundamentals of sports marketing and event management. How can a sports event be designed to meet the needs of athletes, spectators, and sponsors? If a celebrity is scheduled to be on hand, what type of travel and hotel accommodations must be provided? How can you determine appropriate sponsors for an event - and then demonstrate the benefits of their sponsorship? Sports marketing has become one of today's single most exciting careers. The excitement of being involved with sports and teams that you've followed since childhood, the glamour of rubbing elbows with renowned athletes and celebrities, the drama of organizing an event for hundreds or even thousands of attendees - all add up to make sports marketing a thrilling, multidimensional career. At every level, event managers and marketers must share the same discipline, instinctive talent, and tenacity of the athletes themselves."The Ultimate Guide to Sports Marketing" will show you how to develop the skills necessary to manage virtually any sports marketing scenario, including: event coordination; contingency planning; logistics; working with vendors; purchasing, inventory, and distribution of goods; ticketing and admissions; safety and emergency precautions; seating design and controls; sponsor and supplier agreements; risk management and insurance; venue contracts; licensing; loss prevention; finding sponsorship; marketing licensed merchandise; alternative sport events; sports tourism; and charitable events.Because of their obvious appeal, sports marketing jobs are among the most sought-after in today's job market. But beyond the fun and games, sports marketing requires knowledge and dedication. From ideas for effectively leveraging sport celebrities and their appearances to sample scripts for banquets and presentations, and from managing concessions at Little League games to high-profile World Series promotional assignments, "The Ultimate Guide to Sports Marketing" pulls back the curtain to give you a hands-on, detailed look at what it takes to succeed behind the arena walls - where the real business takes place.
Contraportada:

Includes vital industry information, Internet strategies, and more

An Insider's Look at the Dynamic World of Sports Marketing

Sports marketing is a prestigious­­and challenging­­career. The Ultimate Guide to Sports Marketing, Second Edition,will show you how to get your foot in the door and, once inside, construct a solid career in virtually any sport-related field you choose.

The first book to go behind the scenes to examine all the fundamentals­­from getting that elusive first job interview to acquiring funding, negotiating contracts, managing event logistics, and more­­this integrated approach to sports marketing features:

  • Discussions with top-level professionals who helped establish and define the field
  • The SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis­­A proven method for identifying internal aspects and external variables that may affect your success
  • Sample agreements for independent contractors, sponsorship, licensing, endorsements, and venues

Whether you are managing and marketing sports organizations, products, events, or even the athletes themselves, you must be able to look beyond the games to keep them functioning seamlessly. LetThe Ultimate Guide to Sports Marketing act as both your guidebook and fingertip reference for entering­­and building a career in­­the exciting world of today's sports marketing.

"Get the fundamentals down and the level of everything you do will rise."

­­Michael Jordan

The Ultimate Guide to Sports Marketing is about the fundamentals of sports marketing and event management. How can a sports event be designed to meet the needs of athletes, spectators, and sponsors? If a celebrity is scheduled to be on hand, what type of travel and hotel accommodations must be provided? How can you determine appropriate sponsors for an event­­and then demonstrate the benefits of their sponsorship?

Sports marketing has become one of today's single most exciting careers. The excitement of being involved with sports and teams that you've followed since childhood, the glamour of rubbing elbows with renowned athletes and celebrities, the drama of organizing an event for hundreds or even thousands of attendees­­all add up to make sports marketing a thrilling, multidimensional career.

At every level, event managers and marketers must share the same discipline, instinctive talent, and tenacity of the athletes themselves.The Ultimate Guide to Sports Marketing will show you how to develop the skills necessary to manage virtually any sports marketing scenario, including:

Event coordination * Contingency planning * Logistics * Working with vendors * Purchasing, inventory, and distribution of goods * Ticketing and admissions * Safety and emergency precautions * Seating design and controls * Sponsor and supplier agreements * Risk management and insurance * Venue contracts * Licensing * Loss prevention * Finding sponsorship * Marketing licensed merchandise * Alternative sport events * Sports tourism * Charitable events

Because of their obvious appeal, sports marketing jobs are among the most sought-after in today's job market. But beyond the fun and games, sports marketing requires knowledge and dedication. From ideas for effectively leveraging sport celebrities and their appearances to sample scripts for banquets and presentations, and from managing concessions at Little League games to high-profile World Series promotional assignments,The Ultimate Guide to Sports Marketing pulls back the curtain to give you a hands-on, detailed look at what it takes to succeed behind the arena walls­­where thereal business takes place.

"Sobre este título" puede pertenecer a otra edición de este libro.

  • EditorialMcGraw Hill
  • Año de publicación2001
  • ISBN 10 0071361243
  • ISBN 13 9780071361248
  • EncuadernaciónTapa dura
  • Número de edición2
  • Número de páginas315
  • Valoración
Comprar nuevo Ver este artículo

Gastos de envío: EUR 3,71
A Estados Unidos de America

Destinos, gastos y plazos de envío

Añadir al carrito

Los mejores resultados en AbeBooks

Imagen de archivo

Graham, Stedman
Publicado por McGraw Hill (2001)
ISBN 10: 0071361243 ISBN 13: 9780071361248
Nuevo Tapa dura Cantidad disponible: 1
Librería:
GoldenWavesOfBooks
(Fayetteville, TX, Estados Unidos de America)

Descripción Hardcover. Condición: new. New. Fast Shipping and good customer service. Nº de ref. del artículo: Holz_New_0071361243

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 20,99
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,71
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen del vendedor

Graham, Stedman
ISBN 10: 0071361243 ISBN 13: 9780071361248
Nuevo Tapa dura Cantidad disponible: 5
Librería:
BargainBookStores
(Grand Rapids, MI, Estados Unidos de America)

Descripción Hardback or Cased Book. Condición: New. The Ultimate Guide to Sports Marketing 1.5. Book. Nº de ref. del artículo: BBS-9780071361248

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 27,80
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Graham, Stedman; Neirotti, Lisa; Goldblatt, Joe
Publicado por McGraw-Hill Education (2001)
ISBN 10: 0071361243 ISBN 13: 9780071361248
Nuevo Tapa dura Cantidad disponible: > 20
Librería:
Lakeside Books
(Benton Harbor, MI, Estados Unidos de America)

Descripción Condición: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!. Nº de ref. del artículo: OTF-S-9780071361248

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 24,51
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,70
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Graham, Stedman
Publicado por McGraw Hill (2001)
ISBN 10: 0071361243 ISBN 13: 9780071361248
Nuevo Tapa dura Cantidad disponible: 1
Librería:
GoldBooks
(Austin, TX, Estados Unidos de America)

Descripción Hardcover. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: think0071361243

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 26,06
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,94
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Graham, Stedman
Publicado por McGraw-Hill Education (2001)
ISBN 10: 0071361243 ISBN 13: 9780071361248
Nuevo Tapa dura Cantidad disponible: 1
Librería:
Front Cover Books
(Denver, CO, Estados Unidos de America)

Descripción Condición: new. Nº de ref. del artículo: FrontCover0071361243

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 27,35
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,98
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Graham, Stedman; Neirotti, Lisa; Goldblatt, Joe
Publicado por McGraw Hill (2001)
ISBN 10: 0071361243 ISBN 13: 9780071361248
Nuevo Tapa dura Cantidad disponible: > 20
Librería:
Lucky's Textbooks
(Dallas, TX, Estados Unidos de America)

Descripción Condición: New. Nº de ref. del artículo: ABLIING23Feb2215580012240

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 27,74
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 3,70
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Graham, Stedman
Publicado por McGraw Hill (2024)
ISBN 10: 0071361243 ISBN 13: 9780071361248
Nuevo Tapa dura Cantidad disponible: 20
Impresión bajo demanda
Librería:
Save With Sam
(North Miami, FL, Estados Unidos de America)

Descripción Hardcover. Condición: New. Brand New! This item is printed on demand. Nº de ref. del artículo: 0071361243

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 32,94
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen del vendedor

Graham, Stedman; Goldblatt, Joe Jeff; Neirotti, Lisa Delpy
Publicado por McGraw Hill (2001)
ISBN 10: 0071361243 ISBN 13: 9780071361248
Nuevo Tapa dura Cantidad disponible: 5
Librería:
GreatBookPrices
(Columbia, MD, Estados Unidos de America)

Descripción Condición: New. Nº de ref. del artículo: 44823-n

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 31,27
Convertir moneda

Añadir al carrito

Gastos de envío: EUR 2,45
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Graham, Stedman; Neirotti, Lisa; Goldblatt, Joe
Publicado por McGraw Hill (2001)
ISBN 10: 0071361243 ISBN 13: 9780071361248
Nuevo Tapa dura Cantidad disponible: > 20
Librería:
California Books
(Miami, FL, Estados Unidos de America)

Descripción Condición: New. Nº de ref. del artículo: I-9780071361248

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 35,31
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío
Imagen de archivo

Graham, Stedman; Neirotti, Lisa; Goldblatt, Joe
Publicado por McGraw Hill (2001)
ISBN 10: 0071361243 ISBN 13: 9780071361248
Nuevo Tapa dura Cantidad disponible: 1
Librería:
Romtrade Corp.
(STERLING HEIGHTS, MI, Estados Unidos de America)

Descripción Condición: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability. Nº de ref. del artículo: ABTR-249160

Más información sobre este vendedor | Contactar al vendedor

Comprar nuevo
EUR 37,95
Convertir moneda

Añadir al carrito

Gastos de envío: GRATIS
A Estados Unidos de America
Destinos, gastos y plazos de envío

Existen otras copia(s) de este libro

Ver todos los resultados de su búsqueda