Strategic Management of Technological Innovation

3,7 valoración promedio
( 107 valoraciones por GoodReads )
 
9780071289573: Strategic Management of Technological Innovation
Reseña del editor:

"Strategic Management of Technological Innovation, 3/e" by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Biografía del autor:


Melissa Schilling
Associate professor of management at the Stern School of Business, New York University. Professor Schilling earned a B.S. in business from the University of Colorado in 1990 and a Ph.D. in strategic management from theUniversity of Washington in 1997. She worked as an assistant professor for Boston University for four years before joining Stern. She recently won a National Science Foundation Early CAREER award that includes a grant to support her research for the next five years. She also won the Broderick prize for research while working at Boston University.

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Melissa A Schilling
Editorial: McGraw-Hill Higher Education 01/04/2010 (2010)
ISBN 10: 0071289577 ISBN 13: 9780071289573
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Descripción McGraw-Hill Higher Education 01/04/2010, 2010. Estado de conservación: NEW. - Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Nº de ref. de la librería 1111-9780071289573

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Schilling, Melissa A.
Editorial: McGraw Hill Higher Education (2010)
ISBN 10: 0071289577 ISBN 13: 9780071289573
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Ergodebooks
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Descripción McGraw Hill Higher Education, 2010. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0071289577

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