Essentials of Contemporary Advertising - Tapa blanda

Arens, William; Schaefer, David

 
9780071287579: Essentials of Contemporary Advertising
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ISBN 10: 0071287574 ISBN 13: 9780071287579
Editorial: McGraw-Hill Education / Europe, Middle East & Africa, 2008

Sinopsis

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
McGraw-Hill Education / Europe, Middle East & Africa
Año de publicación
2008
Idioma
Inglés
ISBN 10 
0071287574
ISBN 13 
9780071287579
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
608
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780073380971: Essentials of Contemporary Advertising

Edición Destacada

ISBN 10:  0073380970 ISBN 13:  9780073380971
Editorial: McGraw-Hill Education, 2008
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