"Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
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Descripción Mc Graw Hill India, 2008. PB. Estado de conservación: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Book is in English Language. Perfect condition. Customer satisfaction our priority. Nº de ref. de la librería shadhya20062017-2234
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Descripción McGraw Hill Higher Education, 2005. Paperback. Estado de conservación: New. Nº de ref. de la librería DADAX0071244328
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Descripción The McGraw-Hill Company. Estado de conservación: New. pp. 736. Nº de ref. de la librería 7632059
Descripción McGraw Hill Higher Education. PAPERBACK. Estado de conservación: New. 0071244328 New Condition. Nº de ref. de la librería NEW6.1029693