Esta edición ISBN ya no está disponible.Ver todas las copias de esta edición ISBN.
Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.Biografía del autor:
The Deputy Dean and William Joyce Professor of Marketing at the Stern School of Business, New York University. He received a B.A. in Economics from Union College (N.Y.) and an M.S. and Ph.D. in Industrial Administration from Carnegie Mellon University. He has been on the faculties of Columbia and Vanderbilt universities and, most recently, the University of California at Berkeley. He has been a visiting faculty member at M.I.T., Stanford University, New York University, Cranfield School of Management (U.K.), the Helsinki School of Economics, the University of Tokyo, and ï¿cole Nationale des Ponts et Chausï¿es.
"Sobre este título" puede pertenecer a otra edición de este libro.
Descripción Paperback. Condición: New. 4th. Nº de ref. del artículo: SONG0071238328
Descripción Condición: new. Nº de ref. del artículo: think0071238328
Descripción Condición: New. New. Nº de ref. del artículo: Q-0071238328