'Rayport and Jaworski have defined the 'space'. "E-Commerce" is a primary weapon in the e-business frontier. Do not let your competitors read this book - buy every copy!' - Jeff Taylor, Founder and CEO, Monster.com. 'Finally someone has put it all together! These leading thinkers have put in one place a brilliant and comprehensive framework for thinking through, planning, teaching and managing e-Business. And - beyond that - this book is a portal to a stream of the most complete set of online, video, and other resources for e-Business learning to date. Great insights. Powerful tools' - Ralph Oliva, Executive Director of the Institute for the Study of Business Markets and Professor of Marketing, Pennsylvania State University.'"E-Commerce is the first textbook to show how firms gain competitive advantage in the New Economy. The authors introduce a number of new and innovative concepts, frameworks, and tools that benefit both students and managers. This book is destined to become the standard New Economy text in leading MBA programs' - John Quelch, Dean, London Business School.'This is a wonderfully designed pedagogical device. The chapters build foundationally, so as to empower the student to deal with unique New Economy concepts, like the DCF approach to valuation etc., towards the end. The chapters are filled with case vignettes, viewpoints, and thought bytes that draws the self-selected reader in, and engages them in a sophisticated debate regarding the Internet economy. The highlight of the book, for me, was the way linkages were provided to existing management concepts. Thus the reader is not left wondering what the connection to the old paradigm is, in fact the reader gets a working dose of those ideas in the book chapters. This makes the book a stand-alone, comprehensive text with a cutting-edge tone and content' - Kastori Rangan, Eliot I. Snider and Family Professor of Business Administration Harvard Business School.
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Descripción McGraw-Hill Higher Education, 2001. Paperback. Estado de conservación: Good. Sent within 24 hours. Expedited UK delivery available. Nº de ref. de la librería BBI2378255
Descripción McGraw-Hill/ Higher Education, Estado de conservación: Good. Ex-library, so some wear and barcode page may have been removed, but in good overall condition. Nº de ref. de la librería Z1-H-009-00047
Descripción McGraw-Hill/ Higher Education, Paperback. Estado de conservación: VERY GOOD. Light rubbing wear to cover, spine and page edges. Very minimal writing or notations in margins not affecting the text. Possible clean ex-library copy, with their stickers and or stamp(s). Nº de ref. de la librería 2819133408
Descripción McGraw-Hill/ Higher Education, Paperback. Estado de conservación: As New. Excellent condition with minimal visible wear. Nº de ref. de la librería G0071189459I2N00
Descripción McGraw-Hill/ Higher Education, 2001. Paperback. Estado de conservación: Used: Good. Nº de ref. de la librería 14845691