Product Management

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9780071154246: Product Management
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Focusing on product management, this text integrates practical results from academic research not readily available to pracitising managers. It centres on managing existing products and has a new chapter on managing new products. The book includes combined coverage of brand equity, brand extension, category management and information technology. It is suitable for undergraduates, graduates and future or current product managers.

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Donald R. Lehmann (Author), Russell S. Winer (Author)
Editorial: McGraw-Hill Education (ISE Editions), Book
ISBN 10: 0071154248 ISBN 13: 9780071154246
Nuevos Paperback Cantidad: 1
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New Book Sale
(London, Reino Unido)
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Descripción McGraw-Hill Education (ISE Editions), Book. Paperback. Estado de conservación: New. In Stock , Brand New , Usually Dispatched within 1-2 Business Days , Safe Packing : Shrink Wrap + Bubble Wrap for more safety , Shipping Service : Priority ( Expedite ) Shipping : Ships By Courier Company Like DHL , TNT , FedEx , . Free Tracking Number for Priority ( Expedite ) Shipping Service , Please Note : Courier Company does not generally deliver to PO Boxes or APO addresses , Standard Shipping Services : Ships By airmail , Excellent Customer Services , Customer Satisfaction Guaranteed , Ships from UK Warehouse or Maybe from Our Overseas Warehouse ( UAE Warehouse or Iran Warehouse ) , without any changes in Shipping Rates. Nº de ref. de la librería 0071154248--96

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