The Marketing Game! (with student CD ROM)

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9780071150460: The Marketing Game! (with student CD ROM)
From the Publisher:

"The Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also "set up" or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The "Marketing Game" is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility.

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1.

Mason, Charlotte H; Perreault, Jr., William D.
Editorial: McGraw Hill Higher Education (2014)
ISBN 10: 0071150463 ISBN 13: 9780071150460
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Descripción McGraw Hill Higher Education, 2014. PAPERBACK. Estado de conservación: New. 0071150463. Nº de ref. de la librería 52.CRISTJ184257-9780071150460

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Mason, Charlotte H; Perreault, Jr., William D.
Editorial: Irwin/McGraw-Hill (2001)
ISBN 10: 0071150463 ISBN 13: 9780071150460
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Descripción Irwin/McGraw-Hill, 2001. Paperback. Estado de conservación: New. ABSOLUTELY BRAND NEW IN SHRINKWRAP!! SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Nº de ref. de la librería mon0000411462

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3.

Mason, Charlotte H; Perreault, Jr., William D.
Editorial: McGraw-Hill Education - Europe, United States (2008)
ISBN 10: 0071150463 ISBN 13: 9780071150460
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Descripción McGraw-Hill Education - Europe, United States, 2008. Mixed media product. Estado de conservación: New. 3rd Revised edition. 274 x 216 mm. Language: English . Brand New Book. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also set up or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. Nº de ref. de la librería LIB9780071150460

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Mason, Charlotte H; Perreault, Jr., William D.
Editorial: McGraw-Hill Education - Europe, United States (2008)
ISBN 10: 0071150463 ISBN 13: 9780071150460
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Descripción McGraw-Hill Education - Europe, United States, 2008. Mixed media product. Estado de conservación: New. 3rd Revised edition. 274 x 216 mm. Language: English . Brand New Book. The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also set up or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. Nº de ref. de la librería LIB9780071150460

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Mason, Charlotte H; Perreault, Jr., William D.
Editorial: McGraw Hill Higher Education (2012)
ISBN 10: 0071150463 ISBN 13: 9780071150460
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Descripción McGraw Hill Higher Education, 2012. PAPERBACK. Estado de conservación: New. 0071150463. Nº de ref. de la librería CRISTIJ184257-9780071150460

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Mason, Charlotte H; Perreault, Jr., William D.
Editorial: Irwin/McGraw-Hill (2001)
ISBN 10: 0071150463 ISBN 13: 9780071150460
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Descripción Irwin/McGraw-Hill, 2001. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0071150463

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Mason, Charlotte H; Perreault, Jr., William D.
Editorial: Editorial McGraw-Hill (2004)
ISBN 10: 0071150463 ISBN 13: 9780071150460
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Descripción Editorial McGraw-Hill, 2004. Estado de conservación: New. Nº de ref. de la librería 184517

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Mason, Charlotte H; Perreault, Jr., William D.
Editorial: Mcgraw-Hill Education Ltd Aug 2001 (2001)
ISBN 10: 0071150463 ISBN 13: 9780071150460
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Descripción Mcgraw-Hill Education Ltd Aug 2001, 2001. Taschenbuch. Estado de conservación: Neu. 275x217x11 mm. Neuware - The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also 'set up' or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. 100 pp. Englisch. Nº de ref. de la librería 9780071150460

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Mason, Charlotte H; Perreault, Jr., William D.
Editorial: Mcgraw-Hill Education Ltd Aug 2001 (2001)
ISBN 10: 0071150463 ISBN 13: 9780071150460
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Descripción Mcgraw-Hill Education Ltd Aug 2001, 2001. Taschenbuch. Estado de conservación: Neu. 275x217x11 mm. Neuware - The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also 'set up' or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. 100 pp. Englisch. Nº de ref. de la librería 9780071150460

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10.

Mason, Charlotte H; Perreault, Jr., William D.
Editorial: Mcgraw-Hill Education Ltd Aug 2001 (2001)
ISBN 10: 0071150463 ISBN 13: 9780071150460
Nuevos Taschenbuch Cantidad: 1
Librería
Agrios-Buch
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Descripción Mcgraw-Hill Education Ltd Aug 2001, 2001. Taschenbuch. Estado de conservación: Neu. 275x217x11 mm. Neuware - The Marketing Game is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with one integrated framework. The instructor can decide the level of complexity by selecting the number of decision areas a student is forced to consider, thus making the game equally applicable for a first year Principles student and a Graduate student. The instructor can also 'set up' or adjust the marketing environments in the simulation to meet specific learning or teaching objections, and can decide if students will compete in groups against each other, or simply against themselves. The Marketing Game is based on realistic marketing and realistic marketing relationships, and allows for maximum flexibility. 100 pp. Englisch. Nº de ref. de la librería 9780071150460

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EUR 55,42
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