The 5th Edition of Strategic Management of Technology and Innovation by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. Strategic Management of Technology and Innovation takes the perspective of the general manager at the product line, business unit, and corporate levels. The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.
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Descripción Estado de conservación: New. pp. 923. Nº de ref. de la librería 373510028
Descripción McGraw-Hill Education (ISE Editions), 1995. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 71149465
Descripción McGraw-Hill Education (ISE Editions), 1995. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0071149465
Descripción McGraw-Hill Education (ISE Edi, 1995. Paperback. Estado de conservación: New. Nº de ref. de la librería P110071149465