Corporate Strategy: Resources and the Scope of the Firm

 
9780071144650: Corporate Strategy: Resources and the Scope of the Firm
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Based on current research in the resource based view of the firm and organizational economics, this text develops a rigorous approach to the many important issues surrounding the scope of the firm. Beginning from the analysis of how valuable resources contribute to the competitive advantage of a single business, it progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms.

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David Collis , Cynthia Montgomery
Editorial: McGraw-Hill Education, Book
ISBN 10: 007114465X ISBN 13: 9780071144650
Nuevos Tapa dura Cantidad: 1
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(London, Reino Unido)
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