The Business of Publishing: How to Survive and Prosper in the Publishing and Bookselling Industry

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9780071036481: The Business of Publishing: How to Survive and Prosper in the Publishing and Bookselling Industry

Written by a father and son with over 75 years of publishing experience between them, The Business of Publishing is a provocative look at the industry that openly challenges much conventional publishing wisdom. It offers fresh insights and perspectives, complemented by real tools-including user-friendly worksheets-that enable thoughtful analysis of business activities that have previously been managed by the long-held tradition of "educated guessing." The Business of Publishing takes on many sacred industry practices. The Shatzkins propose entirely new methods for publishers to evaluate a book's financial impact at the time of acquisition, determine print runs, and look at their sales coverage costs. They also guide profit-sensitive booksellers on how to divide ordering between publisher and wholesaler.

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