Positioning: The Battle for Your Mind

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9780071002738: Positioning: The Battle for Your Mind

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”―David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

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From the Back Cover:

"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
­­David Bohnett, Chairman and Founder of GeoCities

"One of the most important communication books I've ever read. I recommend it highly!"
­­Spencer Johnson, MD, co-author of The One Minute Manager

It shook up the world of marketing with all the force of a 20-megaton bomb, and now, two decades later, Positioning is still as fresh and, perhaps, even more relevant, for advertisers in the New Economy. To commemorate the 20th anniversary of the classic book that changed an industry, McGraw-Hill has reunited mavens of marketing Al Ries and Jack Trout to make available to another generation of advertisers the book that forever changed the way advertising is done.

The 20th Anniversary Edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business. Ries and Trout look back over two decades of campaigns, offering penetrating analyses of some of the most phenomenal successes and unbelievable failures in advertising history.

The first book to deal with the problems of communicating to a skeptical, over-communicated public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, Ries and Trout explain how to position an industry leader so that it gets into people's minds and stays there, how to position a follower so that it can occupy a space not claimed by the leader, and how to avoid letting a second product ride on the coattails of an established one.

About the Author:

Al Ries is Chairman of Ries & Ries, Focusing Consultants. Jack Trout is Chairman of Trout & Partners. Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists.

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1.

AL RIES, JACK TROUT
Editorial: MCGRAW-HILL EDUCATION (ISE EDITIONS) (1987)
ISBN 10: 0071002731 ISBN 13: 9780071002738
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Descripción MCGRAW-HILL EDUCATION (ISE EDITIONS), 1987. Estado de conservación: Very Good. Rev Ed. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Nº de ref. de la librería GRP75092559

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AL RIES, JACK TROUT
Editorial: MCGRAW-HILL EDUCATION (ISE EDITIONS)
ISBN 10: 0071002731 ISBN 13: 9780071002738
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Descripción MCGRAW-HILL EDUCATION (ISE EDITIONS). Paperback. Estado de conservación: Good. Book has some visible wear on the binding, cover, pages. Nº de ref. de la librería G0071002731I3N00

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Trout, Jack
ISBN 10: 0071002731 ISBN 13: 9780071002738
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Descripción Paperback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería GOR000964598

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Al Ries, Jack Trout
Editorial: McGraw-Hill Education (ISE Editions) (1987)
ISBN 10: 0071002731 ISBN 13: 9780071002738
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Descripción McGraw-Hill Education (ISE Editions), 1987. Paperback. Estado de conservación: Very Good. Positioning: The Battle for Your Mind This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Nº de ref. de la librería 7719-9780071002738

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Al Ries, Jack Trout
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ISBN 10: 0071002731 ISBN 13: 9780071002738
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Descripción McGraw-Hill Education (ISE Editions) 01/03/1987, 1987. Estado de conservación: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Nº de ref. de la librería 9053-9780071002738

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Al Ries, Jack Trout
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ISBN 10: 0071002731 ISBN 13: 9780071002738
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Descripción McGraw-Hill Education (ISE Editions), 1987. Paperback. Estado de conservación: Good. Positioning: The Battle for Your Mind This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Nº de ref. de la librería 9053-9780071002738

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Descripción Paperback. Estado de conservación: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. de la librería FPS0071002731VG

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Al Ries, Jack Trout
Editorial: McGraw-Hill Education (ISE Editions) 1987-03-01 (1987)
ISBN 10: 0071002731 ISBN 13: 9780071002738
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Descripción McGraw-Hill Education (ISE Editions) 1987-03-01, 1987. Paperback. Estado de conservación: Very Good. All books are pre-owned and will have been read by someone else before you. They may well show signs of minor wear and tear. Please note, cover images are illustrative only, and the actual book cover and edition can vary. Nº de ref. de la librería 9780071002738-21

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AL RIES, JACK TROUT
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Descripción MCGRAW-HILL EDUCATION (ISE EDITIONS). PAPERBACK. Estado de conservación: Very Good. 0071002731. Nº de ref. de la librería FF0033994

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Jack Trout Al Ries
Editorial: Mcgraw-Hill Education (Ise Editions) (1987)
ISBN 10: 0071002731 ISBN 13: 9780071002738
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Descripción Mcgraw-Hill Education (Ise Editions), 1987. Couverture souple. Estado de conservación: Bon. couverture souple, format moyen , bon état Intérieur bon, couverture légèrement défraichie Tranche légèrement tâchée. Nº de ref. de la librería 5-471052

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