Quantitative Analysis for Management with CD (9th Edition)

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9780070611436: Quantitative Analysis for Management with CD (9th Edition)

9th Edition, printed by Prentice Hall of India. Included CD, same content as the hardcover version.

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1.

Harper Boyd, Jr.,John Mullins,Orville Walker
Editorial: Tata McGraw-Hill Education Pvt. Ltd. (2006)
ISBN 10: 0070611432 ISBN 13: 9780070611436
Nuevos Softcover Cantidad: > 20
Librería
BookVistas
(New Delhi, DELHI, India)
Valoración
[?]

Descripción Tata McGraw-Hill Education Pvt. Ltd., 2006. Softcover. Estado de conservación: New. 5th or later edition. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Table of contents Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies Chapter 2 Corporate Strategy Decisions and their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation And Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Marketing Metrics for Marketing Performance Printed Pages: 368. Nº de ref. de la librería 24922

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2.

Harper Boyd, Jr.,John Mullins,Orville Walker
Editorial: Tata McGraw-Hill Education Pvt. Ltd. (2006)
ISBN 10: 0070611432 ISBN 13: 9780070611436
Nuevos Softcover Cantidad: > 20
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción Tata McGraw-Hill Education Pvt. Ltd., 2006. Softcover. Estado de conservación: New. 5th or later edition. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Table of contents Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies Chapter 2 Corporate Strategy Decisions and their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation And Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Marketing Metrics for Marketing Performance Printed Pages: 368. Nº de ref. de la librería 24922

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