Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

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9780070611436: Marketing Strategy: A Decision Focused Approach (McGraw-Hill/Irwin Series in Marketing)

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1.

Orville Walker, John Mullins and Jr., Harper Boyd
Editorial: Tata McGraw-Hill Education Pvt. Ltd. (2006)
ISBN 10: 0070611432 ISBN 13: 9780070611436
Nuevos Softcover Cantidad: > 20
Librería
BookVistas
(New Delhi, DELHI, India)
Valoración
[?]

Descripción Tata McGraw-Hill Education Pvt. Ltd., 2006. Softcover. Estado de conservación: New. 5th or later edition. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Table of contents Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies Chapter 2 Corporate Strategy Decisions and their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation And Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Marketing Metrics for Marketing Performance Printed Pages: 368. Nº de ref. de la librería 24922

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2.

Orville Walker, John Mullins and Jr., Harper Boyd
Editorial: Tata McGraw-Hill Education Pvt. Ltd. (2006)
ISBN 10: 0070611432 ISBN 13: 9780070611436
Nuevos Softcover Cantidad: > 20
Librería
A - Z Books
(New Delhi, DELHI, India)
Valoración
[?]

Descripción Tata McGraw-Hill Education Pvt. Ltd., 2006. Softcover. Estado de conservación: New. 5th or later edition. Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing?s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. Table of contents Section One: Introduction to Strategy Chapter 1 Market-Oriented Perspectives Underlie Successful Corporate, Business and Marketing Strategies Chapter 2 Corporate Strategy Decisions and their Marketing Implications Chapter 3 Business Strategies and Their Marketing Implications Section Two: Opportunity Analysis Chapter 4 Understanding Market Opportunities Chapter 5 Measuring Market Opportunities: Forecasting and Market Knowledge Chapter 6 Targeting Attractive Market Segments Chapter 7 Differentiation and Positioning Section Three: Formulating Marketing Strategies Chapter 8 Marketing Strategies for New Market Entries Chapter 9 Strategies for Growth Markets Chapter 10 Strategies for Mature and Declining Markets Chapter 11 Marketing Strategies for the New Economy Section Four: Implementation And Control Chapter 12 Organizing and Planning for Effective Implementation Chapter 13 Marketing Metrics for Marketing Performance Printed Pages: 368. Nº de ref. de la librería 24922

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Edición internacional
Edición internacional

3.

Orville Walker, John Mullins and Jr., Harper Boyd
ISBN 10: 0070611432 ISBN 13: 9780070611436
Nuevos Tapa blanda Cantidad: 15
Edición internacional
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US_Superfast_Bookstore
(New Castle, DE, Estados Unidos de America)
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Descripción Estado de conservación: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Nº de ref. de la librería PN_9780070611436

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4.

Orville Walker, John Mullins and Jr., Harper Boyd
Editorial: TBS (2005)
ISBN 10: 0070611432 ISBN 13: 9780070611436
Nuevos Paperback Cantidad: 1
Librería
Irish Booksellers
(Rumford, ME, Estados Unidos de America)
Valoración
[?]

Descripción TBS, 2005. Paperback. Estado de conservación: New. book. Nº de ref. de la librería 0070611432

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