Al Ries; Jack Trout Marketing Warfare

ISBN 13: 9780070527263

Marketing Warfare

4,09 valoración promedio
( 874 valoraciones por Goodreads )
 
9780070527263: Marketing Warfare

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsweek

"Revolutionary! Surprising!"­­Business Week

"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."­­USA Today

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From the Back Cover:

You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors­­and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics­­defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!

Praise For Marketing Warfare:

"By far the most valuable and exiting business book to come along in years."­­Glamour

"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."­­New York

"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."­­USA Today

About the Author:

Al Ries and Jack Trout are the authors of the seminal marketing classic Positioning. They are also the authors of the best-selling marketing books Bottom-Up Marketing and The 22 Immutable Laws of Marketing. Trout is the coauthor of The New Positioning.

"Sobre este título" puede pertenecer a otra edición de este libro.

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Ries, Al; Trout, Jack
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ISBN 10: 0070527261 ISBN 13: 9780070527263
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Descripción Mcgraw Hill Publishers. Estado de conservación: New. Brand New. Nº de ref. de la librería 0070527261

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Descripción 1997. PAP. Estado de conservación: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería VJ-9780070527263

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Descripción 1997. PAP. Estado de conservación: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Nº de ref. de la librería IB-9780070527263

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Descripción McGraw-Hill Education. PAPERBACK. Estado de conservación: New. 0070527261 New: Packaged Carefully & Shipped Promptly. 100% Satisfaction Guaranteed!. Nº de ref. de la librería BG000362

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Al Ries, Jack Trout
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Descripción McGraw-Hill Education - Europe, United States, 1997. Paperback. Estado de conservación: New. New edition. Language: English . Brand New Book. You ve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today s marketing battlefield. Marketing is war. To triumph over the competition, it s not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It s the book that wrote the new rules! Praise For Marketing Warfare : By far the most valuable and exiting business book to come along in years. - Glamour . Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster. - New York . Chock-a-block with examples of successful and failed marketing campaigns.Makes for a very interesing and relevant read. - USA Today . Nº de ref. de la librería ABZ9780070527263

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Al Ries, Jack Trout
Editorial: McGraw-Hill Education - Europe, United States (1997)
ISBN 10: 0070527261 ISBN 13: 9780070527263
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Descripción McGraw-Hill Education - Europe, United States, 1997. Paperback. Estado de conservación: New. New edition. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. You ve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today s marketing battlefield. Marketing is war. To triumph over the competition, it s not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It s the book that wrote the new rules! Praise For Marketing Warfare : By far the most valuable and exiting business book to come along in years. - Glamour . Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster. - New York . Chock-a-block with examples of successful and failed marketing campaigns.Makes for a very interesing and relevant read. - USA Today . Nº de ref. de la librería BTE9780070527263

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Al Ries, Jack Trout
Editorial: McGraw-Hill Education - Europe, United States (1997)
ISBN 10: 0070527261 ISBN 13: 9780070527263
Nuevos Paperback Cantidad: 1
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The Book Depository
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Descripción McGraw-Hill Education - Europe, United States, 1997. Paperback. Estado de conservación: New. New edition. Language: English . Brand New Book. You ve got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today s marketing battlefield. Marketing is war. To triumph over the competition, it s not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It s the book that wrote the new rules! Praise For Marketing Warfare : By far the most valuable and exiting business book to come along in years. - Glamour . Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster. - New York . Chock-a-block with examples of successful and failed marketing campaigns.Makes for a very interesing and relevant read. - USA Today . Nº de ref. de la librería ABZ9780070527263

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Ries, Al
Editorial: McGraw-Hill Education (1997)
ISBN 10: 0070527261 ISBN 13: 9780070527263
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Descripción McGraw-Hill Education, 1997. Paperback. Estado de conservación: New. Nº de ref. de la librería 0070527261

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