In this intimate autobiography that entrepreneurs and managers will find instructive and inspirational, Jim McLamore looks back on the origins of the Burger King empire. He charts its growth over four decades, from the opening of the Insta Burger King in 1954 and the arrival of the Whopper to the chain's memorable (and not so memorable) ad campaigns. Brimming with McLamore's never-say-die spirit and drawing interesting parallels to the experiences of McDonald's founder Ray Kroc, this is the definitive look at an American original and philanthropist who helped usher in the fast-food era.
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The history of Burger King is not nearly as well known as the almost simultaneous development of arch rival McDonald's, but that doesn't mean Burger King's rags-to-$9-billion tale will prove any less instructive or inspiring to today's budding entrepreneur. The Burger King: Jim McLamore and the Building of an Empire, by cofounder James McLamore (who died in 1996 at age 70), relates in plain-spoken and honest fashion the story of a corporation that grew from a handful of struggling south Florida drive-ins to become the second-largest fast-food chain in the world.From the Back Cover:
A compelling look at an american original who helped usher in the fast-food era. The fascinating story of Jim McLamore, the cofounder of Burger King. Jim McLamore was a man of great integrity. He cared deeply about people and was a great motivator. He also believed it's critical to give back to your community. To me, that makes him a true leader and a great American-Dave Thomas, Founder and Senior Chairman, Wendy's International, Inc.
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Descripción Mcgraw-Hill, 1997. Hardcover. Estado de conservación: New. Never used!. Nº de ref. de la librería P110070452555
Descripción Mcgraw-Hill. Hardcover. Estado de conservación: New. 0070452555 New. Looks like an interesting title, learn more! We provide domestic tracking upon request. We provide personalized customer service and want you to have a great experience purchasing from us. 100% satisfaction guaranteed and thank you for your consideration. Nº de ref. de la librería S-0070452555
Descripción Estado de conservación: Brand New. New. Nº de ref. de la librería A544
Descripción Mcgraw-Hill, 1997. Hardcover. Estado de conservación: New. Nº de ref. de la librería DADAX0070452555