In order to successfully compete in today's rapidly changing marketplace, companies must learn how to continuously transform. This text reveals how organizations can tap new sources of business growth through the embracing of a change philosophy. It illustrates key points using anecdotes and case histories culled from companies around the world.
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This upbeat management primer views the corporation as a living organism complete with body, mind and spirit. The key to a company's successful adaptation and growth is the unified pursuit of common goals, achieved by keeping in sync its technology, "work architecture," reward structure and other "biocorporate" systems. Using numerous case histories involving DuPont, Philips, Citibank, Ashland Oil, Rolls-Royce, Texas retailer HEB and other firms, the authors, executives with Gemini, a global consulting firm, explain how to harness motivation by creating a large number of "natural work teams," small groups of multitalented people empowered with the authority to take action. Instead of a "Pavlovian," carrot-and-stick reward system, they recommend instituting "individual learning" by linking rewards to an employee's expanding opportunities, skills and participation. This is a visionary yet practical blueprint for corporate restructuring and renewal. 50,000 first printing; $100,000 ad/promo; author tour.
Copyright 1995 Reed Business Information, Inc.
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