Marketing Strategy: A Decision-Focused Approach

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9780070171466: Marketing Strategy: A Decision-Focused Approach

"Marketing Strategy, 7/e" is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The seventh edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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Edición internacional
Edición internacional

1.

Walker, Orville C., Jr.
Editorial: McGraw-Hill Higher Education
ISBN 10: 0070171467 ISBN 13: 9780070171466
Nuevos PAPERBACK Cantidad: 1
Edición internacional
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Easy Textbook
(Kuala Lumpur, Malasia)
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Descripción McGraw-Hill Higher Education. PAPERBACK. Estado de conservación: New. 0070171467 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Nº de ref. de la librería SKU004162

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