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Descripción McGraw Hill Education, 2009. Softcover. Condición: New. First edition. This book is about Information Technology and about Retail Management. This two dimensional approach leads to the biggest advantage of reading this book. Information Technology is so deeply entrenched in business processes that many regard it as a `black box?, i.e., they know what goes into a computer system and what comes out. But they do not know how the input is processed. In such a scenario, it is vital that retail professionals understand the perspective that different participants have towards technology. This book attempts to explain technology from multiple perspectives. For instance, in explaining the Cash Register, the perspectives of the customer, manager and operator are explored separately. Table of contents Chapter 1. Management Information Systems: Information Technology to the Assistance of Business Managers Chapter 2. IT at PoS : Hardware at Point of sale Chapter 3. IT at PoS (Part-II): Software at Point of sale Chapter 4. Credit Card: The Payment mechanism of the Emerging Retail Chapter 5. Automatic Identification & Data Capture: Using Technology to Identify Products and Capture Data Chapter 6. Enterprise Resource Planning (ERP): Interconnecting the Retailer?s Information Technology Resources Chapter 7. Customer Relationship Management: Technology That Helps Build Relations with Customers Chapter 8. Data Mining: Discovering Purchase Patterns and Correlations Chapter 9. Supply Chain Management: From Raw Material to Finished Product Chapter 10. E-Tailing: The Compelling New World of Electronic Retailing Printed Pages: 152. Nº de ref. del artículo: 21014