Writing Without Bullshit: Boost Your Career by Saying What You Mean

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9780062477156: Writing Without Bullshit: Boost Your Career by Saying What You Mean

Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.

It’s time for Writing Without Bullshit.

Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.

In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.

At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.

Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.

Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.

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From the Back Cover:

Every day at work, you write. Are you writing to stand out, or writing to fit in?

Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads on a screen. The average news story now gets only thirty-six seconds of attention. Unless you change how you write, your emails, reports, and web copy don’t stand a chance.

In this practical and witty little book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.

At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.

Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format, from emails and social media posts to reports and press releases.

Writing Without Bullshit is The Elements of Style for the Internet era; an essential tonic for the career of every serious businessperson.

About the Author:

Josh Bernoff has been a professional business writer for more than 30 years, including two decades as a renowned technology analyst. He is the coauthor of three books on business strategy, including the bestseller Groundswell.

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Bernoff, Josh
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ISBN 10: 0062477153 ISBN 13: 9780062477156
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Descripción HarperCollins Publishers Inc, United States, 2016. Hardback. Estado de conservación: New. Language: English . Brand New Book. Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensive guide to writing for today s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don t stand a chance.In this practical and witty book, you ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you ll get used to writing directly to the reader to make every word count.At the center of it all is the Iron Imperative: treat the reader s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit. Nº de ref. de la librería AA89780062477156

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Josh Bernoff
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ISBN 10: 0062477153 ISBN 13: 9780062477156
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Descripción HarperCollins Publishers Inc, United States, 2016. Hardback. Estado de conservación: New. Language: English . Brand New Book. Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It s time for Writing Without Bullshit.Writing Without Bullshit is the first comprehensive guide to writing for today s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don t stand a chance.In this practical and witty book, you ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you ll get used to writing directly to the reader to make every word count.At the center of it all is the Iron Imperative: treat the reader s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit. Nº de ref. de la librería AA89780062477156

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Bernoff, Josh
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Descripción Harper Business, 2016. Hardcover. Estado de conservación: New. 286pp. Bullshit is on the rise. From disorganized emails to jargon-filled reports, we?re surrounded by bloated, ineffective communication at work. Word pollution slows productivity, curbs energy, and erodes trust. This is not just a problem - it?s an opportunity. Writers who learn to say what they mean stand out from this background of drivel. It?s not just a question of purging time-wasters like passive voice, jargon, and mealy-mouthed qualifiers from what you write. Better business writing requires a change in attitude - writers must learn to transcend their fear and be brief and direct. They need a new style of writing suited to a world where people read nearly everything on a screen. They must learn the discipline of writing without bullshit. At the heart of this method is the Iron Imperative: You must treat reader?s time as more valuable than your own. Start boldly, edit everything (no first draft is perfect!), and establish a word and stick to it. Writing Without Bullshit features twenty-five short, entertaining, and useful chapters covering everything from blogging to reports, from editing to statistics, from planning to unleashing creativity - all in the service of business writing that makes a powerful impression. Nº de ref. de la librería 346976

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