Weology - Tapa dura

Canada's most engaging banker shares his strategies for operating in a radically different way in our ever-changing business world.

Nothing is average or normal at Tangerine (formerly ING Direct); not the name, not the style of banking, not the leadership. And Peter Aceto is not your average executive. The president and CEO of Tangerine runs his business in an unorthodox and intuitively human way. The bank has no tellers, no lineups, no bricks-and-mortar branches for its customers to visit. But people are at the core of the operation: loyal, happy and engaged employees who help thousands of customers save their money, buy homes and prepare for a healthy, happy financial life.

In We First, Aceto explains the "people-first" leadership strategies that have made Tangerine such a popular bank with Canadians. With more than 1.9 million clients and close to $40 billion in total assets, Tangerine is Canada's leading direct bank. And as the company's guiding hand for more than six years, Aceto thrives in his role by always putting people first. He doesn't have a luxurious corner office (instead, he sits among the other employees), and he often responds to calls and emails from customers directly. In putting we first instead of me first, Aceto has grown Tangerine into one of Canada's favourite companies to bank with and to work for.

Aceto strongly believes in transparency, trust and accessibility. His relentless focus is on driving a type of radical thinking that delivers superior and unparalleled results for Tangerine and the financial well-being of Canadians, and that demonstrates largely how business will be led in the future. In We First, Aceto shares many stories that show how his philosophy and strategies have made him and his business so successful.