Parr, Ben Captivology

ISBN 13: 9780062324191

Captivology

3,89 valoración promedio
( 151 valoraciones por GoodReads )
 
9780062324191: Captivology
Review:

""Captivology" is a brilliant investigation of how one can make a mark in this world by commanding the attention of others (not easy in this incredibly fluid culture) and how we can build on that initial impression to make something tangible and lasting."--Donal Logue, actor, producer, and director

From the Publisher:

Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace? Why do some musicians grow as popular as Beyonce, while others never make the charts? Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective? And why can't anyone seem to ever get the attention of their kids?In Captivology, Ben Parr, former editor of Mashable and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others. Vividly bringing to life the stories of en-trepreneurs, musicians, filmmakers, thought leaders, political strategists, magicians, and other masters of attention, Parr presents a new understanding of how attention works and identifies seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. These triggers spark our brain's attention response systems by appealing to fundamental aspects of human nature.Combining the latest scientific research with interviews of visionaries who have successfully brought attention to their ideas, projects, and companies (Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn's CEO Jeff Weiner, New York Times bestselling author Susan Cain, and more), Parr makes the case that you can rise above the noisy crowd and be heard--without having to shout. Insightful and practical, Captivology will change how you tell your kid to clean her room, deliver your next presentation, con-vince the world to support your cause, or attract users to your product.

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1.

Parr, Ben
Editorial: HarperCollins Publishers Inc, United States (2015)
ISBN 10: 0062324195 ISBN 13: 9780062324191
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository
(London, Reino Unido)
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Descripción HarperCollins Publishers Inc, United States, 2015. Hardback. Estado de conservación: New. 226 x 155 mm. Language: English . Brand New Book. The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you re an artist or a salesperson, a teacher or an engineer, a marketer or a parent-putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people-and not others-and presents seven captivation triggers-techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries-Facebook s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more-who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause. Nº de ref. de la librería AAZ9780062324191

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2.

Parr, Ben
Editorial: HarperCollins Publishers Inc, United States (2015)
ISBN 10: 0062324195 ISBN 13: 9780062324191
Nuevos Tapa dura Cantidad: 10
Librería
The Book Depository US
(London, Reino Unido)
Valoración
[?]

Descripción HarperCollins Publishers Inc, United States, 2015. Hardback. Estado de conservación: New. 226 x 155 mm. Language: English . Brand New Book. The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you re an artist or a salesperson, a teacher or an engineer, a marketer or a parent-putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people-and not others-and presents seven captivation triggers-techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries-Facebook s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more-who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause. Nº de ref. de la librería AAZ9780062324191

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Parr, Ben
ISBN 10: 0062324195 ISBN 13: 9780062324191
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Descripción Estado de conservación: New. Depending on your location, this item may ship from the US or UK. Nº de ref. de la librería 97800623241910000000

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Parr, Ben
Editorial: HarperOne 2015-04-09 (2015)
ISBN 10: 0062324195 ISBN 13: 9780062324191
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Descripción HarperOne 2015-04-09, 2015. Estado de conservación: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Nº de ref. de la librería NU-GRD-05211325

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5.

Parr, Ben
Editorial: HarperOne (2015)
ISBN 10: 0062324195 ISBN 13: 9780062324191
Nuevos Tapa dura Cantidad: 10
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Descripción HarperOne, 2015. Estado de conservación: New. Num Pages: 256 pages. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade). Dimension: 164 x 237 x 29. Weight in Grams: 408. . 2015. Hardcover. . . . . . Nº de ref. de la librería V9780062324191

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Parr, Ben
Editorial: HarperCollins Publishers Inc
ISBN 10: 0062324195 ISBN 13: 9780062324191
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THE SAINT BOOKSTORE
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Descripción HarperCollins Publishers Inc. Hardback. Estado de conservación: new. BRAND NEW, Captivology: The Science of Capturing People's Attention, Ben Parr, The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent-putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people-and not others-and presents seven captivation triggers-techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries-Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more-who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause. Nº de ref. de la librería B9780062324191

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Parr, Ben
Editorial: HarperOne
ISBN 10: 0062324195 ISBN 13: 9780062324191
Nuevos Tapa dura Cantidad: 10
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Kennys Bookstore
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Descripción HarperOne. Estado de conservación: New. Num Pages: 256 pages. BIC Classification: KJP; KJS; VSC. Category: (G) General (US: Trade). Dimension: 164 x 237 x 29. Weight in Grams: 408. . 2015. Hardcover. . . . . Books ship from the US and Ireland. Nº de ref. de la librería V9780062324191

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Parr, Ben
ISBN 10: 0062324195 ISBN 13: 9780062324191
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Descripción Hardback. Estado de conservación: New. Not Signed; The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention-and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you're an artist or a salesperson, a teacher or an engineer, a ma. book. Nº de ref. de la librería ria9780062324191_rkm

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Parr, Ben
Editorial: HarperCollins Publishers Inc 2015-04-09, New York (2015)
ISBN 10: 0062324195 ISBN 13: 9780062324191
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Descripción HarperCollins Publishers Inc 2015-04-09, New York, 2015. hardback. Estado de conservación: New. Nº de ref. de la librería 9780062324191

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Parr, Ben
Editorial: HarperCollins Publishers Inc (2015)
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Descripción HarperCollins Publishers Inc, 2015. HRD. Estado de conservación: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Nº de ref. de la librería GB-9780062324191

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